How does the new immigrant experience parallel life in the “new” normal of COVID-19’s outbreak? Dr. Luciara Nardon makes interesting comparisons about coping in the pandemic.
When does leadership fail? How do we institute accountability in our leaders to promote positive human outcomes? Lisel Douglas challenges status-quo leadership by demanding more empathy, foresight, transparency and pragmatism.
One of our areas of business passion and research impact include leadership at associations and non-profits. Read below for a selection of thought-pieces by our founder in the research, communications…
IoT and AI impact how customer loyalty is managed by forward-looking retailers today. Read about how two disruptive entrepreneurs and their companies are rapidly earning customer loyalty in an uncertain age.
Iryna Lozynska traces the historical, political, philosophical and consumer dimensions of the COVID-19 public health crisis to navigate the roads ahead for consumers and society globally.
How did one newcomer land over thirty job interviews within just two months of landing in Canada? And what lessons does he have for others in the same boat?
Entrepreneurship for Élodie Paquette is all about balancing her business of mushroom coffee, theatre and relationship (marketing).
By Arundati Dandapani, CMRP, MLITT Door to door sampling was the truest, recall the veterans, who are still grappling with the challenges of an industry that has fast moved towards automation…
Can police search cars for marijuana based on odour alone? Read about the laws that shape consumer safety in cannabis use in North America.
Why are consumers choosing edibles? Aside from health related reasons not new to but accelerated by the global pandemic COVID-19, factors like ease of use and individualized tastes also play a role.
What happens when the local talk shifts to market size, human data, and globalization through the lens of a billion plus dreamers and all other geographies? Highlights from a guest lecture at York University.
Canada’s province of BC is setting an example in the use of compostable plastic materials towards a more sustainable waste-free future. Read all about SPIN’s latest event’s highlights in Stefanie Novakowski’s analysis of compostable plastics.
The extraction process of cannabis is critical because it helps a manufacturer obtain the highest concentration of THC and CBD with a mostly clear and viscous fluid. Extraction time, flow rate, temperature and pressure along with crossover pressure combine to determine the factors influencing the quality of extract.
Iryna Lozynska says that with unprecedented connectivity comes a perceived homogeneity, where a Millennial in North America “feels” a lot more similar to a Millennial in Southeast Asia. Is this a fundamental, observable fact, or merely the smoke and mirrors effect of social media? Will this spirit of shared values blow away at the first geopolitical hiccup, or is this a Brave New World here to stay?
The success of legal cannabis retail in Canada is uncertain amid widely differing distribution models in each province. Read all about the challenges and opportunities.
Can brands, products and services be racist? We tried to analyze brand hate through identity and assess its impact on consumer engagement.
What makes zoomers or adults aged 45+ years old an opportunity market for health and wellness cannabis consumption? Vividata and ZoomerMedia got together to present some findings at a public event.
Why are we so distracted all the time? So much that watching an entire movie can seem demanding? Are smart phones the villain or something else? Shruti Dhulipala investigates.
Daniel Machado gives a brief overview of some popular financial savings and investment options you can avail of to help stay afloat.
Who uses topicals and why? What is the relationship between topicals and the medical versus the recreational markets? This feature explores the nascent legal history of topicals in Canada with consumer research.
Happy 2020. Here is a state of the art list on the most read blog posts on Generation1.ca ever. We hope you sit back, enjoy the read and share your comments!
Europe is a continent with an identity crisis, says Iryna Lozynska, looking through the prism of undercurrents like migration, Cold War legacies, technology, culture, institutions, identity, and mythology to paint the picture of Europe in 2040.
The next wave of cannabis is being defined by a slew of interoperable technologies including blockchain, AI, IoT, and virtual clinical trials. Read about one company that’s innovating in Cannabis 3.0.
A first of its kind event series aims to bridge the gap between post-legalization cannabis in Canada and Canada’s newcomers, enabling the education of plant science, exploration of brand opportunities, and discussion of attitudes and beliefs that shape the culture of cannabis today.
Has the digitization of dissent played a positive role or negative in advancing the voices of the Iranian people? Kaneez Fatima and Waqar Rizvi examine the role of social media and insta-revolt and how this has played out in Iran over the years.
The Insights Association’s conferences are often packed with cross-functional bits of tech data and methodological innovation. Read about the Insights Paradigm Shift event in Toronto here.
Some races find their path to success harder than others, according to a recent survey by the Environics Institute in partnership with the Canadian Race Relations Foundation. Download their full report to read more.
Brands today are moving from marketing health and wellness benefits towards projecting sustainability. How does this manifest, and what can be learned from this trend? Iryna Lozynska investigates.
Join us for an evening of research, education and community centred discussions.
Why we need preventive control plans for edibles and how to go about creating them.
Sara Kmair analyzes a data set with step-by-step instructions on how to predict wine quality using a machine learning algorithm.
David A. Grant chronicles the challenges faced by Afro-descendants in North and South America. He draws from his research, experience and travels to weave a tale about a much misunderstood race.
Canopy Growth and Generation1.ca are joining forces to put together a unique event on the Foundations of Cannabis and Responsible Consumption.
Applying AR/VR to your marketing and insights strategy improves brand recall, experience, referrals, data quality, yielding overall better insights, says Olga Dubanevych.
Top takeaways from the opportunities investing in Denmark’s cannabis industry brings to Canadian companies and more.
Sara Kmair uses her passion for data science and analytics to dig deeper into the homelessness problem in the city using a dataset on Kaggle.
Are you looking for a few handy tips to optimize your online social media presence? Would you like a free diagnostic tool that analyzes your online presence?
The African diaspora is vast. What can those emigrating from Africa do to maximize their opportunities abroad? And once they have succeeded in migrating, how can they give back to Africa?
Top learnings from Dr. Anne Beall’s latest book about conducting strategic market research that drives value back to business.
Read all about the opportunities and threats with the onset of legalization 2.0 in Canada, and what this means for global cannabis culture.
What can activism today learn from those who paved the way for anti-racist movements four decades ago? A meeting with the Chinese Canadian National Council for Social Justice offered many ideas, points of intersection and food for thought.
Populism has been described as a negative phenomenon globally especially with relation to democratic elections. How will populism in Ukraine’s recent elections impact Canada’s vote?
The recently concluded MjBizCon International 2019 in Toronto hosted about 2000 participants and offered some highly curated new content for industry professionals and stakeholders. We report key takeaways.
How can we use anthropology to design more humane housing? Julia Stewart puts on her anthropologist’s hat and tells us how.
What happens when an academic enterprise opens its doors to the wider business community? Mental and social fireworks, to say the least. Catch up with some highlights of the Scale Up Summit 2019.
We are entering the era of global genomics. How can we plan for success in this interdisciplinary and highly technical field? Project Shivom helps us dissect this brave new world.
What does it take to be an ethnographer in a post-truth world? How do you approach culture for truer insights? Anoushka Gupta shares her expertise with us.
How do you achieve better business impact with storytelling? How should your call to action look like to different stakeholders? Read on for storytelling advice by Brianna Sylver.
How can reading between the lines, words, and air help you in your professional life? Dr. Anne Beall’s latest book helps us use non-verbal communications to achieve greater success.
How do you successfully engage with, and effectively run a non-profit? We seek answers from established panels and experts.
Jessica Gaedeke and Hilary Rekrut of Designalytics present insights from the world of design research in CPG today.
Fatima Zaidi looks at two newly popular, fast-growing industries to jump into for an early mover’s advantage.
What do fashion industry brick and mortar brands need to do to survive the dawn of the new fashion tech revolution?
Two summers ago, we brought you insights from the 416 Research Group on the millennial homebuyers’ market in the GTA. Then we read Alex Avery’s cautionary book telling us to…
Book Publishing is not the only industry with a diversity and inclusion problem. Chyina Powell, offers her experience and analysis, urging us to make books and publishing more diverse and inclusive than ever.
Check out this book review of Dr. Emmanuel Probst’s book on Brand Hacks filled with quick and enduring lessons.
Read all about some highlights and takeaways from new and disruptive technologies that impact how we conduct research at the Insights Association’s third annual NEXT Conference in Chicago.
NEXTRA thoughts on key disruptors in CX and where to go from here from Insights Association’s NEXT 2019 Conference Keynote Speaker. To read more conference insights, follow this space.
“Founders”, “Plurals”, and the “Internet Generation (iGen)”, Gen Z, with over two billion worldwide, is fast becoming the prime focus for marketers, as almost a quarter of the U.S. population is under 18 years old. But what makes them tick, and what ticks them off? How are they different from other cohorts?
AAPOR 74th Annual Highlights are captured in this blog post including sessions from the WAPOR-CRIC-ESOMAR showcase.
What is medical cannabis and how do sports communities view and understand the role of cannabis in delivering their healthcare needs? I attend a Business of Cannabis event and frame some research challenges.
Catch up on three key conversations happening at this major market research conference hosted by GreenBook at IIeX Austin 2019.
Learn about the key challenges of marketing cannabis in uncertain times with a focus on sustainability, behaviour change (cognitive biases), cultural shifts, environmental threats, and unequal global cannabis. And look through the lens of three exciting research methodologies at what the current state of cannabis reveals about our culture today and tomorrow.
What findings came of last year’s “Moving Canada toward zero plastic waste” public consultations? How much plastic is too toxic and what can we as individuals and business do to prevent waste? Ana Ramos provides a deep background into the global plastic waste problem along with some recommendations and waste prevention models to consider.
As we advance into another long spring, what are our attitudes and beliefs about sustainability and how is this “Green Wave” shaping the cannabis consumer?
With limited consumer data and fragmented legal markets, cannabis brands can often be found playing wait-and-watch. Read on for some key cannabis marketing insight challenges in a post-legalization world.
Linh Le offers advice through her personal journey in tech to help us get a grip on identity and belonging by understanding and standing up for ourselves, but also others.
Breaking through the clutter of brands on social media can be a consistently tough challenge. Ankitha Ramakrishnan presents several use cases in how today’s brands can learn from the best when strategizing for social media success.
What more can Canadian #companies do to stay on top of their products and technologies to stay #competitive in their industry? Ana Ramos, Ph.D. calls it the “survival of the techiest”. Read on for more solutions.
First we introduced you to our mission and purpose. Now we’re telling you WHY this is important. If you care about the progress of diverse-skilled people in knowledge-first industries, partnerships…
As consumers and technologies evolve to keep up with each other, what are the defining features of disruption and how are brands coping with change? Andrea Hanko breaks down what disruption looks like in five pervasive trends from the marketplace.
As legalization of recreational marijuana makes new strides in North America, Veronica Araujo takes a step back to understanding and detailing the benefits of hemp cultivation for a sustainable future.
The telecoms boom and subsequent bust in Canada impacted many Malaysian Canadians, and made others more self-aware of their role in both labour markets, influencing their cultural identities and social outlook. Sara Nabila Harris recounts her story of what it is to be Malaysian Canadian in these times.
North America’s retail sector is fraught with bankruptcies and store closings, picking up a steady growth in e-commerce. Canada’s retail landscape is healthy and thriving, and will only succeed with more innovation, disruption and customer-centricity.
Jobs might be scarce, job matches might not feel right, and even after attending numerous job fairs you might feel disappointed, whether as a job seeker or employer. Here is career catalyst Luki Danukarjanto’s blueprint for what job fairs in the future will bring.
The steady rise of podcasting has shown similar adoption patterns across North America. This article details features and evaluation metrics that differentiate podcasting from other media, urging brands and advertisers to invest in growing their share of voice in podcasting.
There are many caveats to consider in adopting a CRM system from both user experience and business objectives standpoints, in this age of data abundance and AI solutions. Vivian Chak writes her perspective and advice for all those seeking to maximize their ROI and reputation.
Digital Health Canada returns with its annual Conference round-up that documents the progress made, prevalent trends, opportunities and challenges in Canada’s digital healthcare ecosystem today.
Internet and social media use have had a long enduring impact on dipping self-esteem globally. A quarter of Canadian cosmetics consumers buy and use skin-care products most frequently, offering brands an opportunity to revaluate their social media imprint. Read about this in Stefany Jovel’s article on this trend.
By Arundati Dandapani I am only over a decade older than Google, blessed with fine education, experience, skills, upbringing, intellect and humble qualities. Every passing year of wealth not gained…
A strong user experience is heavily dependent on mapping the customer journey by understanding and practicing empathy.
By Arundati Dandapani, CMRP The Science and Policy Integration Network (SPIN) hosted their annual BC Science and Policy Conference on May 11th this year. Sam Sullivan, Member of the Legislative Assembly of…
AI is leading a digital transformation of marketing and marketing research, by helping to turn data into actionable insights, delighting consumers and improving efficiency.
By Dana Krook The online dating world has a reputation for being both superficial and disappointing, yet it’s often the only way for singles to meet potential partners. The three…
By Aleksandar Simic Thinking of your daily trip to the grocery store – you enter with a shopping list, head straight to the aisles of interest, select the items you…
How is blockchain relevant to market researchers? How can we use it to benefit our respondents? Matthew Unger writes this blog.
By Supriya Syal, PhD Scientists are doing it. Big tech giants like Facebook and Snapchat are doing it. Mom and pop businesses are doing it. Even Governments are doing it. I’m…
By Arundati Dandapani, CMRP Kara Mitchelmore, CEO of the Marketing Research and Intelligence Association (MRIA), opened the annual Net Gain conference on marketing research’s innovators and disruptors in Toronto’s Hotel…
By Michelle Carter As we look forward to this year’s holiday season, technology continues to play an increasingly important role in the overall shopper journey, but getting the right blend…
By Digital Health Canada (formerly COACH: Canada’s Health Informatics Association), MRIA Emerging Leaders Blog, November 2017 Editor’s Note: We are all living in digital today. A clear digital strategy is…
Economist and author Linda Nazareth, Senior Fellow for Economics and Population Change at the MacDonald Laurier Institute and Mike Colledge, Mike Colledge, President, Ipsos Public Affairs, share some helpful insights…
By Kristina Cigic, CMRP At ATB Financial, we’re testing out a new team member. She’s about 4 feet tall, her name is Pepper… and she’s a robot. Though people will play a…
By Mark Kingwell, PhD It’s easy to make the simple phrase, “fail better,” from Samuel Beckett into a corporate mantra. I am a little skeptical about that move, since it obscures the…
By Raquel Leon and Livia Mello On the night of July 19th, the MRIA’s Emerging Leaders Task Force (ELTF), with support from the Toronto Chapter and the Client-Side Researchers Council…
By Emily Simek, Rahma Kerim, Zeynep Aydin and Marina Mandic Many of us are familiar with the old drill – two people meet, fall in love, finish school, get jobs,…
By Arundati Dandapani, CMRP, Emerging Leaders Task Force Blog Curator, May 2017 When I worked for radio stations in Ottawa, I often investigated the consumer habits of my Québec neighbours…
By Richard Boire, PhD For years, data and analytics capabilities have typically resided in the dark silos of organization charts. Without an enterprise view and access to other departments’ data…
By Julia Shisgal The majority of research on self-esteem and relationships has focused on close relationships such as those within a household, a larger family unit, in friendship, or between…
By Frank Graves, FMRIA The idea that jobs would be displaced by information technology was at the core of Rifkin’s End of Work. One needs only to scan a fraction of recent…
By Kathy Cheng I have been thinking about sharing some results from our recently completed pretty awesome cultural model (many say ground-breaking). As the holidays are fast approaching, it occurs…