From the Middle of the World to Vancouver! (1/2)
Guido Varela Delgado writes about his hopes of transferring his entrepreneurial and professional successes in Ecuador to his new life when he moves to Canada.
Tag: Marketing Research
At the Frontier of Edutech
Quiet reflections on a life in edutech and later research.
Digital Transformation
This panel below curated by our founder represents a range of thoughts around how organizations and individuals have coped with change in the marketing research industry in recent years, and…
Are Polls Obsolete? Boosting Trust, Accuracy and Data Quality in Survey Research
What are the current issues facing the polling and marketing research industry? Tune into the discussions with our founder.
The Dummy’s Business Manual for AI Deployment
Hi (Jacques) Chan offers his view on the mechanics and philosophy of deploying successful AI projects in the initial stages of your interaction with data science.
Creative Entrepreneurship, Theatre and Relationship Marketing
Entrepreneurship for Élodie Paquette is all about balancing her business of mushroom coffee, theatre and relationship (marketing).
Canada’s Cannabis Retail Post-Legalization
The success of legal cannabis retail in Canada is uncertain amid widely differing distribution models in each province. Read all about the challenges and opportunities.
The Future is Now
Read all about some highlights and takeaways from new and disruptive technologies that impact how we conduct research at the Insights Association’s third annual NEXT Conference in Chicago.
How, Why and When to Use Your Brains for What: Neuroinsights in Marketing Research
By Aleksandar Simic Thinking of your daily trip to the grocery store – you enter with a shopping list, head straight to the aisles of interest, select the items you…
Inspiring Research Stories through Life Experiences and Myths
By Raquel Leon and Livia Mello On the night of July 19th, the MRIA’s Emerging Leaders Task Force (ELTF), with support from the Toronto Chapter and the Client-Side Researchers Council…