One of our areas of business passion and research impact include leadership at associations and non-profits. Read below for a selection of thought-pieces by our founder in the research, communications…
Entrepreneurship for Élodie Paquette is all about balancing her business of mushroom coffee, theatre and relationship (marketing).
By Arundati Dandapani, CMRP, MLITT Door to door sampling was the truest, recall the veterans, who are still grappling with the challenges of an industry that has fast moved towards automation…
Why are consumers choosing edibles? Aside from health related reasons not new to but accelerated by the global pandemic COVID-19, factors like ease of use and individualized tastes also play a role.
Iryna Lozynska says that with unprecedented connectivity comes a perceived homogeneity, where a Millennial in North America “feels” a lot more similar to a Millennial in Southeast Asia. Is this a fundamental, observable fact, or merely the smoke and mirrors effect of social media? Will this spirit of shared values blow away at the first geopolitical hiccup, or is this a Brave New World here to stay?
The Insights Association’s conferences are often packed with cross-functional bits of tech data and methodological innovation. Read about the Insights Paradigm Shift event in Toronto here.
Canopy Growth and Generation1.ca are joining forces to put together a unique event on the Foundations of Cannabis and Responsible Consumption.
Sara Kmair uses her passion for data science and analytics to dig deeper into the homelessness problem in the city using a dataset on Kaggle.
Top learnings from Dr. Anne Beall’s latest book about conducting strategic market research that drives value back to business.
Two summers ago, we brought you insights from the 416 Research Group on the millennial homebuyers’ market in the GTA. Then we read Alex Avery’s cautionary book telling us to…
Read all about some highlights and takeaways from new and disruptive technologies that impact how we conduct research at the Insights Association’s third annual NEXT Conference in Chicago.
Catch up on three key conversations happening at this major market research conference hosted by GreenBook at IIeX Austin 2019.
Learn about the key challenges of marketing cannabis in uncertain times with a focus on sustainability, behaviour change (cognitive biases), cultural shifts, environmental threats, and unequal global cannabis. And look through the lens of three exciting research methodologies at what the current state of cannabis reveals about our culture today and tomorrow.
With limited consumer data and fragmented legal markets, cannabis brands can often be found playing wait-and-watch. Read on for some key cannabis marketing insight challenges in a post-legalization world.