Catch up on three key conversations happening at this major market research conference hosted by GreenBook at IIeX Austin 2019.
Learn about the key challenges of marketing cannabis in uncertain times with a focus on sustainability, behaviour change (cognitive biases), cultural shifts, environmental threats, and unequal global cannabis. And look through the lens of three exciting research methodologies at what the current state of cannabis reveals about our culture today and tomorrow.
With limited consumer data and fragmented legal markets, cannabis brands can often be found playing wait-and-watch. Read on for some key cannabis marketing insight challenges in a post-legalization world.