Championing North America’s newcomer stories in a world reshaped by opportunity. A dynamic social enterprise, not-for-profit professional community association and media platform empowering immigrants with year-round programming, skills, career pathways, job fairs , collaborative networks for success. Placing you at the forefront of global transformation.
The Canadian Marketing Association x SMCC Summer Social showcased insightful connections and energized discussions on marketing evolution. Generation1.ca participated, also thanking LBA’s past podcast guest and CEO of CMA Alison Simpson and the CMA team for their dedication to innovative upskilling for marketers. Upcoming Generation1.ca events include an in-person discussion on immigrant futures and a virtual masterclass on storytelling in and for marketing insights.
Arundati Dandapani has been appointed as a judge for the 2025 CMA Awards (since the past four years), recognizing innovative work in Canadian marketing. With her expertise in data, storytelling, and inclusive strategies, she joins a panel of notable professionals to evaluate entries. Regular submission ends July 17, 2025, with an extended deadline of July 22.
How can brands thrive in an era of ad-blockers, ad blindness and ad fatigue? With globally shrinking consumer attention spans to consider, Oghenetega Otevwe provides some guide-posts to winning back your audiences online.
We are proud to be on the jury of the CMA Gala Awards again this year, represented by our founder.
The Closing Panel of our Virtual Insights Career Fair honed in on some of the challenges faced by racialized immigrants in the workplace.
