Canada’s Cannabis Retail Post-Legalization
The success of legal cannabis retail in Canada is uncertain amid widely differing distribution models in each province. Read all about the challenges and opportunities.
Category: Consumer Insights
Cannabis Education with Canada’s Newcomers
A first of its kind event series aims to bridge the gap between post-legalization cannabis in Canada and Canada’s newcomers, enabling the education of plant science, exploration of brand opportunities, and discussion of attitudes and beliefs that shape the culture of cannabis today.
From Health and Wellness to Sustainability in Brands
Brands today are moving from marketing health and wellness benefits towards projecting sustainability. How does this manifest, and what can be learned from this trend? Iryna Lozynska investigates.
Cannabis-ed Community
Canopy Growth and Generation1.ca are joining forces to put together a unique event on the Foundations of Cannabis and Responsible Consumption.
The Danish Case Study
Top takeaways from the opportunities investing in Denmark’s cannabis industry brings to Canadian companies and more.
What is Strategic Market Research?
Top learnings from Dr. Anne Beall’s latest book about conducting strategic market research that drives value back to business.
What’s Hot and Not in Global Pot?
The recently concluded MjBizCon International 2019 in Toronto hosted about 2000 participants and offered some highly curated new content for industry professionals and stakeholders. We report key takeaways.
Storytelling for Business Impact
How do you achieve better business impact with storytelling? How should your call to action look like to different stakeholders? Read on for storytelling advice by Brianna Sylver.
Coffee Break and CX Bytes
NEXTRA thoughts on key disruptors in CX and where to go from here from Insights Association’s NEXT 2019 Conference Keynote Speaker. To read more conference insights, follow this space.
The Medical Cannabis Research Challenge
What is medical cannabis and how do sports communities view and understand the role of cannabis in delivering their healthcare needs? I attend a Business of Cannabis event and frame some research challenges.
Relationship-Centric Marketing and the Need for Understanding Consumer Psychology
By Julia Shisgal The majority of research on self-esteem and relationships has focused on close relationships such as those within a household, a larger family unit, in friendship, or between…