What’s Hot and Not in Global Pot?
The recently concluded MjBizCon International 2019 in Toronto hosted about 2000 participants and offered some highly curated new content for industry professionals and stakeholders. We report key takeaways.
Category: Consumer Insights
Storytelling for Business Impact
How do you achieve better business impact with storytelling? How should your call to action look like to different stakeholders? Read on for storytelling advice by Brianna Sylver.
Coffee Break and CX Bytes
NEXTRA thoughts on key disruptors in CX and where to go from here from Insights Association’s NEXT 2019 Conference Keynote Speaker. To read more conference insights, follow this space.
The Medical Cannabis Research Challenge
What is medical cannabis and how do sports communities view and understand the role of cannabis in delivering their healthcare needs? I attend a Business of Cannabis event and frame some research challenges.
Relationship-Centric Marketing and the Need for Understanding Consumer Psychology
By Julia Shisgal The majority of research on self-esteem and relationships has focused on close relationships such as those within a household, a larger family unit, in friendship, or between…