North-South Stories: Top of the World to the Great Middle
Guido and Arundati spent one Friday night in the thick of relentless COVID (early January 2022) interviewing each other about the impact of the pandemic on their profession! They discussed…
Category: Consumer Insights
Marketing Vis-à-Vis Insights
The relationship between marketing and insights is an ongoing dynamic leaders and executives grapple with across both (multiple) sectors. We sat down with John Wiltshire to take his perspective before…
Global Cannabis Intelligence Summit
Join us at the Global Cannabis Intelligence Virtual Summit in early June to discuss and uncover the opportunities in this 21 billion dollar (USD) industry worldwide.
AAPOR 76! Public Opinion Research in a Pandemic
Check out some highlights from AAPOR’s 76th Annual Conference featuring insights on COVID-19 impact on key sections of society.
Dissecting Cannabis Data
The Cannabis Marketing Association invited our founder to discuss the role of data in cannabis marketing strategy close on the heels of a February seminar she led.
Storytelling for Data Scientists
Storytelling for Data Scientists weighed in on the value of sharpening this crossover skill we all need to succeed in business and research today.
What Brands Learned from the Pandemic
Some brands surged in the pandemic more than others. Read more about these lightning talks on growth in the pandemic.
Glass Ceilings, Bottlenecks and the Genesis of Breakthrough Brands
Legal cannabis has seen its share of bottlenecks and breakthroughs in North America. Read about how insights from cannabis in Canada enhance the pursuit of knowledge mobilization in this presentation made at AAPOR’s 75th Conference.
Shopping for Loyalty
IoT and AI impact how customer loyalty is managed by forward-looking retailers today. Read about how two disruptive entrepreneurs and their companies are rapidly earning customer loyalty in an uncertain age.
Data Collection in Difficult Times
By Arundati Dandapani, CMRP, MLITT Door to door sampling was the truest, recall the veterans, who are still grappling with the challenges of an industry that has fast moved towards automation…
Responsible Use and Consumer Safety
Can police search cars for marijuana based on odour alone? Read about the laws that shape consumer safety in cannabis use in North America.
Canada’s Cannabis Retail Post-Legalization
The success of legal cannabis retail in Canada is uncertain amid widely differing distribution models in each province. Read all about the challenges and opportunities.
Cannabis Education with Canada’s Newcomers
A first of its kind event series aims to bridge the gap between post-legalization cannabis in Canada and Canada’s newcomers, enabling the education of plant science, exploration of brand opportunities, and discussion of attitudes and beliefs that shape the culture of cannabis today.
From Health and Wellness to Sustainability in Brands
Brands today are moving from marketing health and wellness benefits towards projecting sustainability. How does this manifest, and what can be learned from this trend? Iryna Lozynska investigates.
Cannabis-ed Community
Canopy Growth and Generation1.ca are joining forces to put together a unique event on the Foundations of Cannabis and Responsible Consumption.
The Danish Case Study
Top takeaways from the opportunities investing in Denmark’s cannabis industry brings to Canadian companies and more.
What is Strategic Market Research?
Top learnings from Dr. Anne Beall’s latest book about conducting strategic market research that drives value back to business.
What’s Hot and Not in Global Pot?
The recently concluded MjBizCon International 2019 in Toronto hosted about 2000 participants and offered some highly curated new content for industry professionals and stakeholders. We report key takeaways.
Storytelling for Business Impact
How do you achieve better business impact with storytelling? How should your call to action look like to different stakeholders? Read on for storytelling advice by Brianna Sylver.
Coffee Break and CX Bytes
NEXTRA thoughts on key disruptors in CX and where to go from here from Insights Association’s NEXT 2019 Conference Keynote Speaker. To read more conference insights, follow this space.
The Medical Cannabis Research Challenge
What is medical cannabis and how do sports communities view and understand the role of cannabis in delivering their healthcare needs? I attend a Business of Cannabis event and frame some research challenges.
Relationship-Centric Marketing and the Need for Understanding Consumer Psychology
By Julia Shisgal The majority of research on self-esteem and relationships has focused on close relationships such as those within a household, a larger family unit, in friendship, or between…