Marketing Vis-à-Vis Insights
The relationship between marketing and insights is an ongoing dynamic leaders and executives grapple with across both (multiple) sectors. We sat down with John Wiltshire to take his perspective before…
Tag: Marketing
Dissecting Cannabis Data
The Cannabis Marketing Association invited our founder to discuss the role of data in cannabis marketing strategy close on the heels of a February seminar she led.
Digital Transformation
This panel below curated by our founder represents a range of thoughts around how organizations and individuals have coped with change in the marketing research industry in recent years, and…
Lahore to Toronto: A “Leave and Learn” Story
Anam Raheel writes about her experiences with finding a dream job as she lands in a new city to embrace a new learning curve in her journeys from Lahore to Toronto.
Creative Entrepreneurship, Theatre and Relationship Marketing
Entrepreneurship for Élodie Paquette is all about balancing her business of mushroom coffee, theatre and relationship (marketing).
Simulating Reality for Better Experiences
Applying AR/VR to your marketing and insights strategy improves brand recall, experience, referrals, data quality, yielding overall better insights, says Olga Dubanevych.
Podcasting, Lifestyle and First Movers: Fatima Zaidi
Fatima Zaidi looks at two newly popular, fast-growing industries to jump into for an early mover’s advantage.
What’s Next in Global Fashion Marketing?
What do fashion industry brick and mortar brands need to do to survive the dawn of the new fashion tech revolution?
Retail is Not in the Red. How to Win the Changing Consumer.
North America’s retail sector is fraught with bankruptcies and store closings, picking up a steady growth in e-commerce. Canada’s retail landscape is healthy and thriving, and will only succeed with more innovation, disruption and customer-centricity.
Caveats in the CRM Suite: Maximize Your User Experience and Business Value
There are many caveats to consider in adopting a CRM system from both user experience and business objectives standpoints, in this age of data abundance and AI solutions. Vivian Chak writes her perspective and advice for all those seeking to maximize their ROI and reputation.
Insta-Beauty and the Social Media Beast: Why Brands Should Project More Realities
Internet and social media use have had a long enduring impact on dipping self-esteem globally. A quarter of Canadian cosmetics consumers buy and use skin-care products most frequently, offering brands an opportunity to revaluate their social media imprint. Read about this in Stefany Jovel’s article on this trend.
How User-Empathy Defines User Experience
A strong user experience is heavily dependent on mapping the customer journey by understanding and practicing empathy.
How AI Can Amplify Your Marketing
AI is leading a digital transformation of marketing and marketing research, by helping to turn data into actionable insights, delighting consumers and improving efficiency.
Why Blockchain Matters for Marketing Researchers
How is blockchain relevant to market researchers? How can we use it to benefit our respondents? Matthew Unger writes this blog.
Net Gain 2016: A Conference of Qualitative and Quantitative Disrupters in MR
By Arundati Dandapani Technology as a disrupter in the market research industry was the theme for this year’s MRIA Net Gain Conference, an annual event that brings together buyers and…