Creative Entrepreneurship, Theatre and Relationship Marketing
Entrepreneurship for Élodie Paquette is all about balancing her business of mushroom coffee, theatre and relationship (marketing).
Tag: Marketing
Simulating Reality for Better Experiences
Applying AR/VR to your marketing and insights strategy improves brand recall, experience, referrals, data quality, yielding overall better insights, says Olga Dubanevych.
Podcasting, Lifestyle and First Movers: Fatima Zaidi
Fatima Zaidi looks at two newly popular, fast-growing industries to jump into for an early mover’s advantage.
What’s Next in Global Fashion Marketing?
What do fashion industry brick and mortar brands need to do to survive the dawn of the new fashion tech revolution?
Retail is Not in the Red. How to Win the Changing Consumer.
North America’s retail sector is fraught with bankruptcies and store closings, picking up a steady growth in e-commerce. Canada’s retail landscape is healthy and thriving, and will only succeed with more innovation, disruption and customer-centricity.
Caveats in the CRM Suite: Maximize Your User Experience and Business Value
There are many caveats to consider in adopting a CRM system from both user experience and business objectives standpoints, in this age of data abundance and AI solutions. Vivian Chak writes her perspective and advice for all those seeking to maximize their ROI and reputation.
Insta-Beauty and the Social Media Beast: Why Brands Should Project More Realities
Internet and social media use have had a long enduring impact on dipping self-esteem globally. A quarter of Canadian cosmetics consumers buy and use skin-care products most frequently, offering brands an opportunity to revaluate their social media imprint. Read about this in Stefany Jovel’s article on this trend.
How User-Empathy Defines User Experience
A strong user experience is heavily dependent on mapping the customer journey by understanding and practicing empathy.
How AI Can Amplify Your Marketing
AI is leading a digital transformation of marketing and marketing research, by helping to turn data into actionable insights, delighting consumers and improving efficiency.
Why Blockchain Matters for Marketing Researchers
How is blockchain relevant to market researchers? How can we use it to benefit our respondents? Matthew Unger writes this blog.
Net Gain 2016: A Conference of Qualitative and Quantitative Disrupters in MR
By Arundati Dandapani Technology as a disrupter in the market research industry was the theme for this year’s MRIA Net Gain Conference, an annual event that brings together buyers and…