The relationship between marketing and insights is an ongoing dynamic leaders and executives grapple with across both (multiple) sectors. We sat down with John Wiltshire to take his perspective before…
The Cannabis Marketing Association invited our founder to discuss the role of data in cannabis marketing strategy close on the heels of a February seminar she led.
This panel below curated by our founder represents a range of thoughts around how organizations and individuals have coped with change in the marketing research industry in recent years, and…
Anam Raheel writes about her experiences with finding a dream job as she lands in a new city to embrace a new learning curve in her journeys from Lahore to Toronto.
Entrepreneurship for Élodie Paquette is all about balancing her business of mushroom coffee, theatre and relationship (marketing).
Applying AR/VR to your marketing and insights strategy improves brand recall, experience, referrals, data quality, yielding overall better insights, says Olga Dubanevych.
Fatima Zaidi looks at two newly popular, fast-growing industries to jump into for an early mover’s advantage.
What do fashion industry brick and mortar brands need to do to survive the dawn of the new fashion tech revolution?
North America’s retail sector is fraught with bankruptcies and store closings, picking up a steady growth in e-commerce. Canada’s retail landscape is healthy and thriving, and will only succeed with more innovation, disruption and customer-centricity.
There are many caveats to consider in adopting a CRM system from both user experience and business objectives standpoints, in this age of data abundance and AI solutions. Vivian Chak writes her perspective and advice for all those seeking to maximize their ROI and reputation.
Internet and social media use have had a long enduring impact on dipping self-esteem globally. A quarter of Canadian cosmetics consumers buy and use skin-care products most frequently, offering brands an opportunity to revaluate their social media imprint. Read about this in Stefany Jovel’s article on this trend.
A strong user experience is heavily dependent on mapping the customer journey by understanding and practicing empathy.
AI is leading a digital transformation of marketing and marketing research, by helping to turn data into actionable insights, delighting consumers and improving efficiency.
How is blockchain relevant to market researchers? How can we use it to benefit our respondents? Matthew Unger writes this blog.
By Arundati Dandapani Technology as a disrupter in the market research industry was the theme for this year’s MRIA Net Gain Conference, an annual event that brings together buyers and…