The Consumer Insights Revolution by Phillips, Barry, Gans, and Schardt encourages a major shift in market research towards technology, speed, and AI. It promotes agile methods, shared data culture, and strategic insight roles for professionals. Illustrated with examples like PepsiCo’s AI system Ada, it emphasizes the need for human oversight in leveraging technology for growth.
Tag: Analytics
Leading by Association
In this episode of Leading by Association, watch our Founder and CEO Professor Arundati Dandapani along with Jennifer Agiesta, CNN’s Director of Political Polling and AAPOR’s President discuss public opinion research and association leadership and key trends.
Empower North America’s Newcomers at Our Virtual Insights Career Fairs
Looking for an opportunity to hire or empower North America’s newcomers with networking, career connections, collaborations and enduring success? Come sign up for our Spring 2024 and Fall 2024 career fairs and case competitions.
Find us at Collision Conference 2023!
Join us at #CollisionConf in Toronto this year from June 26-29, 2023. Learn about our strides in data, insights, tech … More
Canada’s 2023 Privacy Symposium
Highlights from the Canada 2023 Privacy Symposium hosted by the International Association of Privacy Professionals (IAPP) each year.
