By Maor Daniel, June 2018, MRIA Emerging Leaders Blog The buzz about how artificial intelligence (AI) will impact the future of marketing has reached a fever pitch of late. But what will AI’s role in marketing […]
Movers and Arrivers
Category: Artificial Intelligence
Elevating CX – Your Dating Experience – With Chatbots
By Dana Krook, MRIA Emerging Leaders Blog, May 2018 The online dating world has a reputation for being both superficial and disappointing, yet it’s often the only way for singles to meet potential partners. The […]
Why Blockchain Matters for Marketing Researchers
By Matthew Unger, MRIA Emerging Leaders Blog, March 2018 Imagine an Ipsos Reid poll where the data was open and accessible to anyone with an internet connection. Let’s say this poll was studying user adoption […]
Saying is One Thing, but Doing is Another. The Case of a Little Robot in the Bank.
By Kristina Cigic, CMRP, Senior UX Research Manager at ATB Financial, Calgary, MRIA Emerging Leaders Blog, September 2017 At ATB Financial, we’re testing out a new team member. She’s about 4 feet tall, her name […]