From Connection to Impact: Marketing Insights that Matter

The Canadian Marketing Association x SMCC Summer Social showcased insightful connections and energized discussions on marketing evolution. Generation1.ca participated, also thanking LBA’s past podcast guest and CEO of CMA Alison Simpson and the CMA team for their dedication to innovative upskilling for marketers. Upcoming Generation1.ca events include an in-person discussion on immigrant futures and a virtual masterclass on storytelling in and for marketing insights.

Transformative Data Innovation: A Guide for Insight Leaders Pursuing Excellence

This article discusses insights from diverse leaders and supporters of Generation1.ca, on creating “best-in-class” Insights and Analytics teams. Key themes include strategic thinking, continuous improvement, stakeholder engagement, and adapting to market dynamics. The leaders stress the importance of collaboration, effective communication, and measuring success against internal benchmarks rather than competition, fostering an evolving culture of excellence.

Founder Arundati Dandapani Joins Prestigious 2025 Insight250 Global Jury

Arundati Dandapani, Founder and CEO of Generation1.ca, has been reappointed to the global jury for the 2025 ESOMAR Insight250 Awards. Dandapani emphasizes the importance of recognizing influential leaders who demonstrate resilience and impact. Nominations for the awards are open, encouraging the spotlight on unique contributions in the insights profession.