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Tag: Canada

Leading by Association

In this segment of Leading by Association, Alison Simpson shares her views and outlook on the marketing discipline and profession.

Association, Canada, Canadian Marketing Association, Culture, innovation, Insights, Leadership, Marketing, nonprofits, Technology

Books for Inspired Thinking

Check out some books that helped shape the North American reality in a fast-changing world in the past or recent decades. This is a recurring series of booklists.

Business, Canada, Culture, innovation, Insights, Technology

Marketing Vis-à-Vis Insights

The relationship between marketing and insights is an ongoing dynamic leaders and executives grapple with across both (multiple) sectors. We … More

Business, Canada, Culture, Market Research, Marketing, Technology

An Analytical Approach to Job Surfing in Canada

How did one newcomer land over thirty job interviews within just two months of landing in Canada? And what lessons does he have for others in the same boat?

Canada, Careers, job search, Newcomers to Canada

Why Canadians are Choosing Edibles over Smoking Cannabis

Why are consumers choosing edibles? Aside from health related reasons not new to but accelerated by the global pandemic COVID-19, factors like ease of use and individualized tastes also play a role.

Canada, Cannabis, Edibles, Smoking

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