Check out some books that helped shape the North American reality in a fast-changing world in the past or recent decades. This is a recurring series of booklists.
Tag: Canada
Marketing Vis-à-Vis Insights
The relationship between marketing and insights is an ongoing dynamic leaders and executives grapple with across both (multiple) sectors. We … More
An Analytical Approach to Job Surfing in Canada
How did one newcomer land over thirty job interviews within just two months of landing in Canada? And what lessons does he have for others in the same boat?
Why Canadians are Choosing Edibles over Smoking Cannabis
Why are consumers choosing edibles? Aside from health related reasons not new to but accelerated by the global pandemic COVID-19, factors like ease of use and individualized tastes also play a role.
Topicals Consumption to Grow by five times and Dominate Sales
Who uses topicals and why? What is the relationship between topicals and the medical versus the recreational markets? This feature explores the nascent legal history of topicals in Canada with consumer research.