The Cannabis Marketing Association invited our founder to discuss the role of data in cannabis marketing strategy close on the heels of a February seminar she led.
Can police search cars for marijuana based on odour alone? Read about the laws that shape consumer safety in cannabis use in North America.
Why are consumers choosing edibles? Aside from health related reasons not new to but accelerated by the global pandemic COVID-19, factors like ease of use and individualized tastes also play a role.
The success of legal cannabis retail in Canada is uncertain amid widely differing distribution models in each province. Read all about the challenges and opportunities.
A first of its kind event series aims to bridge the gap between post-legalization cannabis in Canada and Canada’s newcomers, enabling the education of plant science, exploration of brand opportunities, and discussion of attitudes and beliefs that shape the culture of cannabis today.
Why we need preventive control plans for edibles and how to go about creating them.
Top takeaways from the opportunities investing in Denmark’s cannabis industry brings to Canadian companies and more.
What is medical cannabis and how do sports communities view and understand the role of cannabis in delivering their healthcare needs? I attend a Business of Cannabis event and frame some research challenges.
Learn about the key challenges of marketing cannabis in uncertain times with a focus on sustainability, behaviour change (cognitive biases), cultural shifts, environmental threats, and unequal global cannabis. And look through the lens of three exciting research methodologies at what the current state of cannabis reveals about our culture today and tomorrow.
As we advance into another long spring, what are our attitudes and beliefs about sustainability and how is this “Green Wave” shaping the cannabis consumer?
With limited consumer data and fragmented legal markets, cannabis brands can often be found playing wait-and-watch. Read on for some key cannabis marketing insight challenges in a post-legalization world.
As legalization of recreational marijuana makes new strides in North America, Veronica Araujo takes a step back to understanding and detailing the benefits of hemp cultivation for a sustainable future.