The World is Flat. Are Its Generations?

Iryna Lozynska says that with unprecedented connectivity comes a perceived homogeneity, where a Millennial in North America “feels” a lot more similar to a Millennial in Southeast Asia. Is this a fundamental, observable fact, or merely the smoke and mirrors effect of social media? Will this spirit of shared values blow away at the first geopolitical hiccup, or is this a Brave New World here to stay?

Getting a Head Start on Generation Z: Characteristics & Challenges

“Founders”, “Plurals”, and the “Internet Generation (iGen)”, Gen Z, with over two billion worldwide, is fast becoming the prime focus for marketers, as almost a quarter of the U.S. population is under 18 years old. But what makes them tick, and what ticks them off? How are they different from other cohorts?