“Founders”, “Plurals”, and the “Internet Generation (iGen)”, Gen Z, with over two billion worldwide, is fast becoming the prime focus for marketers, as almost a quarter of the U.S. population is under 18 years old. But what makes them tick, and what ticks them off? How are they different from other cohorts?
Catch up on three key conversations happening at this major market research conference hosted by GreenBook at IIeX Austin 2019.
As we advance into another long spring, what are our attitudes and beliefs about sustainability and how is this “Green Wave” shaping the cannabis consumer?
With limited consumer data and fragmented legal markets, cannabis brands can often be found playing wait-and-watch. Read on for some key cannabis marketing insight challenges in a post-legalization world.
By Arundati Dandapani I am only over a decade older than Google, blessed with fine education, experience, skills, upbringing, intellect and humble qualities. Every passing year of wealth not gained competes disproportionately with gains in […]
By Arundati Dandapani, CMRP The Science and Policy Integration Network (SPIN) hosted their annual BC Science and Policy Conference on May 11th this year. Sam Sullivan, Member of the Legislative Assembly of British Columbia for Vancouver False […]
By Mark Kingwell, PhD It’s easy to make the simple phrase, “fail better,” from Samuel Beckett into a corporate mantra. I am a little skeptical about that move, since it obscures the complexity of the idea. It’s […]
Life and Career Lessons from Five Torontonian Storytellers By Arundati Dandapani On July 20th MRIA’s Emerging Leaders Task Force (ELTF) collaborated with the Toronto Chapter to present for the first time a storytelling event, In.Sight: Inspiring […]
By Arundati Dandapani MRIA Ottawa Chapter’s Casino Night or the signature event, “Cast your bet on Research: How research is transforming the lottery and gaming industry” took place on the 05th of May, in the […]