The Cannabis Marketing Association invited our founder to discuss the role of data in cannabis marketing strategy close on the heels of a February seminar she led.
Big thank you to the team at EMI Research Solutions for hosting this feature. We discuss cannabis research and other insights. According to Vividata’s Spring 2020 Survey of the Canadian…
Legal cannabis has seen its share of bottlenecks and breakthroughs in North America. Read about how insights from cannabis in Canada enhance the pursuit of knowledge mobilization in this presentation made at AAPOR’s 75th Conference.
Why are consumers choosing edibles? Aside from health related reasons not new to but accelerated by the global pandemic COVID-19, factors like ease of use and individualized tastes also play a role.
The extraction process of cannabis is critical because it helps a manufacturer obtain the highest concentration of THC and CBD with a mostly clear and viscous fluid. Extraction time, flow rate, temperature and pressure along with crossover pressure combine to determine the factors influencing the quality of extract.
The success of legal cannabis retail in Canada is uncertain amid widely differing distribution models in each province. Read all about the challenges and opportunities.
What makes zoomers or adults aged 45+ years old an opportunity market for health and wellness cannabis consumption? Vividata and ZoomerMedia got together to present some findings at a public event.
Who uses topicals and why? What is the relationship between topicals and the medical versus the recreational markets? This feature explores the nascent legal history of topicals in Canada with consumer research.
The next wave of cannabis is being defined by a slew of interoperable technologies including blockchain, AI, IoT, and virtual clinical trials. Read about one company that’s innovating in Cannabis 3.0.
A first of its kind event series aims to bridge the gap between post-legalization cannabis in Canada and Canada’s newcomers, enabling the education of plant science, exploration of brand opportunities, and discussion of attitudes and beliefs that shape the culture of cannabis today.
Join us for an evening of research, education and community centred discussions.
Why we need preventive control plans for edibles and how to go about creating them.
Canopy Growth and Generation1.ca are joining forces to put together a unique event on the Foundations of Cannabis and Responsible Consumption.
Top takeaways from the opportunities investing in Denmark’s cannabis industry brings to Canadian companies and more.
Read all about the opportunities and threats with the onset of legalization 2.0 in Canada, and what this means for global cannabis culture.
The recently concluded MjBizCon International 2019 in Toronto hosted about 2000 participants and offered some highly curated new content for industry professionals and stakeholders. We report key takeaways.
What is medical cannabis and how do sports communities view and understand the role of cannabis in delivering their healthcare needs? I attend a Business of Cannabis event and frame some research challenges.
Learn about the key challenges of marketing cannabis in uncertain times with a focus on sustainability, behaviour change (cognitive biases), cultural shifts, environmental threats, and unequal global cannabis. And look through the lens of three exciting research methodologies at what the current state of cannabis reveals about our culture today and tomorrow.
As we advance into another long spring, what are our attitudes and beliefs about sustainability and how is this “Green Wave” shaping the cannabis consumer?
With limited consumer data and fragmented legal markets, cannabis brands can often be found playing wait-and-watch. Read on for some key cannabis marketing insight challenges in a post-legalization world.
As legalization of recreational marijuana makes new strides in North America, Veronica Araujo takes a step back to understanding and detailing the benefits of hemp cultivation for a sustainable future.