The Cannabis Marketing Association invited our founder to discuss the role of data in cannabis marketing strategy close on the … More
Category: Cannabis
Podcast Feature
Big thank you to the team at EMI Research Solutions for hosting this feature. We discuss cannabis research and other … More
Glass Ceilings, Bottlenecks and the Genesis of Breakthrough Brands
Legal cannabis has seen its share of bottlenecks and breakthroughs in North America. Read about how insights from cannabis in Canada enhance the pursuit of knowledge mobilization in this presentation made at AAPOR’s 75th Conference.
Why Canadians are Choosing Edibles over Smoking Cannabis
Why are consumers choosing edibles? Aside from health related reasons not new to but accelerated by the global pandemic COVID-19, factors like ease of use and individualized tastes also play a role.
Analytical Cannabis: The Science of Extraction
The extraction process of cannabis is critical because it helps a manufacturer obtain the highest concentration of THC and CBD with a mostly clear and viscous fluid. Extraction time, flow rate, temperature and pressure along with crossover pressure combine to determine the factors influencing the quality of extract.