From Connection to Impact: Marketing Insights that Matter

We had a fantastic time last week at the Canadian Marketing Association x SMCC Summer Social—an evening full of sharp insights, meaningful connections, and energizing reminders of why we do what we do.

Generation1.ca was proud to take part in this dynamic gathering, connecting with some of the brightest minds and boldest changemakers in the industry. From reuniting with longtime allies to exchanging ideas with new friends, the energy in the room was electric.

A special thank you to Alison Simpson and the incredible CMA team for continually raising the bar and keeping innovation at the heart of everything.

As intersectional marketing evolves, so do we. We’re excited to carry this momentum into two upcoming events designed to spark powerful conversations at the intersection of innovation, inclusivity, data, and civic impact:

🔹 In-Person (Toronto)

Fuelling Immigrant Futures: Data, Insights, Democracy
📅 August 7 | 🕔 5–8 PM | 📍 Humber IGS
🔗 Register here

🔹 Virtual (Global)

And if you’re looking to sharpen your storytelling edge, join me for “Breaking the Noise: Creating Strategic Global Impact with Research Stories and Partnerships”, my live #ESOMAR Virtual Academy Masterclass happening August 12–14, 9–11 AM EST. In this highly interactive course, we’ll explore how to turn insights into influence—through data-driven narratives, powerful partnerships, and techniques to cut through the noise in an attention-scarce world. Perfect for marketers, researchers, and changemakers who want to lead with purpose, story, and strategy.

Generation1.ca’s Fall 2025 Virtual Career Fair and Case Competition
📅 September 26 | 🕘 9:45 AM EST
🔗 Join us

Whether you’re joining us in person or virtually, both events are designed to drive dialogue and action around the future of work, equity, and representation.

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