By Vivian Chak The Customer Relationship Management (CRM) suite allows businesses like yours and mine to leverage a specific set of technological and data products or tools to track and analyze customer interactions and transactions. […]
Movers and Arrivers
Author: Arundati
Market Researcher + Writer/Publisher...
Driving the Future of Digital Health 2018
By Digital Health Canada Attendance at the second annual Driving the Future of Digital Health conference was more than twice as high as the previous year’s, with over 200 Ontario digital health professionals converging at […]
Insta-Beauty and the Social Media Beast: Why Brands Should Project More Realities
By Stefany Jovel I love silky flawless skin with uniform perfect makeup, and spend a lot of time daily—three hours of my day—flicking through images of Instagram’s insta-bloggers, makeup artistes with perfect faces, and models […]
“Fit” is the New Ability: And Other Labour Market Pangs
By Arundati Dandapani I am only over a decade older than Google, blessed with fine education, experience, skills, upbringing, intellect and humble qualities. Every passing year of wealth not gained competes disproportionately with gains in […]
How User-Empathy Defines User Experience
By Arundati Dandapani, CMRP When was the last time you were exasperated by how long it took for you to make an online payment of your phone bill because the webpage wouldn’t load or your […]
Bridging Science and Public Policy for a Better BC
By Arundati Dandapani, CMRP The Science and Policy Integration Network (SPIN) hosted their annual BC Science and Policy Conference on May 11th this year. Sam Sullivan, Member of the Legislative Assembly of British Columbia for Vancouver False […]
How AI Can Amplify Your Marketing
By Maor Daniel, June 2018, MRIA Emerging Leaders Blog The buzz about how artificial intelligence (AI) will impact the future of marketing has reached a fever pitch of late. But what will AI’s role in marketing […]
Elevating CX – Your Dating Experience – With Chatbots
By Dana Krook, MRIA Emerging Leaders Blog, May 2018 The online dating world has a reputation for being both superficial and disappointing, yet it’s often the only way for singles to meet potential partners. The […]
How, Why and When to Use Your Brains for What: Neuroinsights in Marketing Research
By Aleksandar Simic, MRIA Emerging Leaders Blog, April 2018 Thinking of your daily trip to the grocery store – you enter with a shopping list, head straight to the aisles of interest, select the items you […]
Why Blockchain Matters for Marketing Researchers
By Matthew Unger, MRIA Emerging Leaders Blog, March 2018 Imagine an Ipsos Reid poll where the data was open and accessible to anyone with an internet connection. Let’s say this poll was studying user adoption […]
Why Behavioural Science is Good for Your Business
By Supriya Syal, Ph.D., MRIA Emerging Leaders Blog, February 2018 Scientists are doing it. Big tech giants like Facebook and Snapchat are doing it. Mom and pop businesses are doing it. Even Governments are doing it. […]
Disrupting and Innovating with Respondent Experience, Technology and Data Collection
By Arundati Dandapani, CMRP, MRIA’s Emerging Leaders Blog Curator, January 2018 Kara Mitchelmore, CEO of the Marketing Research and Intelligence Association (MRIA), opened the annual Net Gain conference on marketing research’s innovators and disruptors in […]
Connecting with Shoppers In-store this Holiday Season
By Michelle Carter, Senior Vice President, Leger, MRIA Emerging Leaders Blog, December 2017 As we look forward to this year’s holiday season, technology continues to play an increasingly important role in the overall shopper journey, […]
Driving the Future of Digital Health Today
By Digital Health Canada (formerly COACH: Canada’s Health Informatics Association), MRIA Emerging Leaders Blog, November 2017 Editor’s Note: We are all living in digital today. A clear digital strategy is integral to every industry and […]
Staying Competent in the New Economy
Economist and author Linda Nazareth, Senior Fellow for Economics and Population Change at the MacDonald Laurier Institute and Mike Colledge, Mike Colledge, President, Ipsos Public Affairs, share some helpful insights on succeeding in the new […]
Saying is One Thing, but Doing is Another. The Case of a Little Robot in the Bank.
By Kristina Cigic, CMRP, Senior UX Research Manager at ATB Financial, Calgary, MRIA Emerging Leaders Blog, September 2017 At ATB Financial, we’re testing out a new team member. She’s about 4 feet tall, her name […]
Studying Failure Through Sports and Market Research
By Mark Kingwell, Author and Professor, University of Toronto, MRIA Emerging Leaders Blog, August 2017 It’s easy to make the simple phrase, “fail better,” from Samuel Beckett[1] into a corporate mantra. I am a little skeptical about that […]
Inspiring Research Stories through Life Experiences and Myths
By Raquel Leon and Livia Mello, Centennial College, Marketing Research and Analytics Program, Class of 2017, MRIA Emerging Leaders Blog, July 2017 On the night of July 19th, the MRIA’s Emerging Leaders Task Force (ELTF), with […]
Living in a Bubble: Millennials and the Overheated Toronto-GTA Housing Market
By Emily Simek, Rahma Kerim, Zeynep Aydin and Marina Mandic Marketing Research Professionals, Class of 2017, RAPP program, Humber College, MRIA Emerging Leaders Blog, June 2017 Many of us are familiar with the old drill […]
Doing Business in Québec: Insights on Culture
By Arundati Dandapani, CMRP, Emerging Leaders Task Force Blog Curator, May 2017 When I worked for radio stations in Ottawa, I often investigated the consumer habits of my Québec neighbours in the National Capital Region […]
Big Data Analytics: Why Top-Down, Why Enterprise-Wide?
By Richard Boire, MRIA Emerging Leaders Blog, April 2017 For years, data and analytics capabilities have typically resided in the dark silos of organization charts. Without an enterprise view and access to other departments’ data […]
Relationship-Centric Marketing and the Need for Understanding Consumer Psychology
By Julia Shisgal, MRIA Emerging Leaders Blog, March 2017 The majority of research on self-esteem and relationships has focused on close relationships such as those within a household, a larger family unit, in friendship, or […]
The Changing Nature of Work in Canada
By Frank Graves, MRIA Emerging Leaders Blog, February 2017 The idea that jobs would be displaced by information technology was at the core of Rifkin’s End of Work. [1]One needs only to scan a fraction of recent coverage […]
Christmas: Do you want Santa or an Apple? – How to Understand Culture to Access Heuristics in Decision-making
By Kathy Cheng, MRIA Emerging Leaders Blog, December 2017 I have been thinking about sharing some results from our recently completed pretty awesome cultural model (many say ground-breaking). As the holidays are fast approaching, it […]
Net Gain 2016: A Conference of Qualitative and Quantitative Disrupters in MR
BY ARUNDATI DANDAPANI, MRIA EMERGING LEADERS BLOG, November 2017 Technology as a disrupter in the market research industry was the theme for this year’s MRIA Net Gain Conference, an annual event that brings together buyers and […]
In Retrospect: MRIA Ottawa’s “The Authenticity Paradox: Is the Public Losing Faith in Experts?”
BY ARUNDATI DANDAPANI, DIRECTOR-AT-LARGE, MRIA OTTAWA CHAPTER AND MRIA EMERGING LEADERS TASK FORCE, September 2016 MRIA Ottawa’s glitzy fall opener, “The Authenticity Paradox: Is the public losing faith in experts?” explored this global phenomenon with far-reaching […]
Life and Career Lessons from Five Torontonian Storytellers
Written by: Arundati Dandapani; Collage by: Amit Louis Life and Career Lessons from Five Torontonian Storytellers, August 2, 2016 On July 20th MRIA’s Emerging Leaders Task Force (ELTF) collaborated with the Toronto Chapter to present for […]
In Retrospect: Ottawa Chapter Casino Night
By Arundati Dandapani, MRIA Emerging Leaders Blog, May 2016 MRIA Ottawa Chapter’s Casino Night or the signature event, “Cast your bet on Research: How research is transforming the lottery and gaming industry” took place on […]
The Publishing Industry’s Panacea in a Digital Age
By Arundati Dandapani, December 2016, MRIA Innovation Blog Winner, December 2014 Big data is how retail behemoth Amazon disrupted book publishing. Did publishers need to become the contact point for retail and aggregate data in order to keep their margins […]