“Founders”, “Plurals”, and the “Internet Generation (iGen)”, Gen Z, with over two billion worldwide, is fast becoming the prime focus for marketers, as almost a quarter of the U.S. population is under 18 years old. But what makes them tick, and what ticks them off? How are they different from other cohorts?
By Arundati Dandapani 74th AAPOR Annual Conference & 72nd WAPOR Annual Conference 2019, Toronto, Canada The opportunity to be among important books and those who wrote them fills me with immeasurable delight. So you can […]
What is medical cannabis and how do sports communities view and understand the role of cannabis in delivering their healthcare needs? I attend a Business of Cannabis event and frame some research challenges.
Catch up on three key conversations happening at this major market research conference hosted by GreenBook at IIeX Austin 2019.
Learn about the key challenges of marketing cannabis in uncertain times with a focus on sustainability, behaviour change (cognitive biases), cultural shifts, environmental threats, and unequal global cannabis. And look through the lens of three exciting research methodologies at what the current state of cannabis reveals about our culture today and tomorrow.
What findings came of last year’s “Moving Canada toward zero plastic waste” public consultations? How much plastic is too toxic and what can we as individuals and business do to prevent waste? Ana Ramos provides a deep background into the global plastic waste problem along with some recommendations and waste prevention models to consider.
As we advance into another long spring, what are our attitudes and beliefs about sustainability and how is this “Green Wave” shaping the cannabis consumer?
With limited consumer data and fragmented legal markets, cannabis brands can often be found playing wait-and-watch. Read on for some key cannabis marketing insight challenges in a post-legalization world.
Linh Le offers advice through her personal journey in tech to help us get a grip on identity and belonging by understanding and standing up for ourselves, but also others.
Breaking through the clutter of brands on social media can be a consistently tough challenge. Ankitha Ramakrishnan presents several use cases in how today’s brands can learn from the best when strategizing for social media success.
What more can Canadian #companies do to stay on top of their products and technologies to stay #competitive in their industry? Ana Ramos, Ph.D. calls it the “survival of the techiest”. Read on for more solutions.
First we introduced you to our mission and purpose. Now we’re telling you WHY this is important. If you care about the progress of diverse-skilled people in knowledge-first industries, partnerships with forward-looking businesses, governments and […]
As consumers and technologies evolve to keep up with each other, what are the defining features of disruption and how are brands coping with change? Andrea Hanko breaks down what disruption looks like in five pervasive trends from the marketplace.
As legalization of recreational marijuana makes new strides in North America, Veronica Araujo takes a step back to understanding and detailing the benefits of hemp cultivation for a sustainable future.
The telecoms boom and subsequent bust in Canada impacted many Malaysian Canadians, and made others more self-aware of their role in both labour markets, influencing their cultural identities and social outlook. Sara Nabila Harris recounts her story of what it is to be Malaysian Canadian in these times.
North America’s retail sector is fraught with bankruptcies and store closings, picking up a steady growth in e-commerce. Canada’s retail landscape is healthy and thriving, and will only succeed with more innovation, disruption and customer-centricity.
Jobs might be scarce, job matches might not feel right, and even after attending numerous job fairs you might feel disappointed, whether as a job seeker or employer. Here is career catalyst Luki Danukarjanto’s blueprint for what job fairs in the future will bring.
The steady rise of podcasting has shown similar adoption patterns across North America. This article details features and evaluation metrics that differentiate podcasting from other media, urging brands and advertisers to invest in growing their share of voice in podcasting.
There are many caveats to consider in adopting a CRM system from both user experience and business objectives standpoints, in this age of data abundance and AI solutions. Vivian Chak writes her perspective and advice for all those seeking to maximize their ROI and reputation.
Digital Health Canada returns with its annual Conference round-up that documents the progress made, prevalent trends, opportunities and challenges in Canada’s digital healthcare ecosystem today.
Internet and social media use have had a long enduring impact on dipping self-esteem globally. A quarter of Canadian cosmetics consumers buy and use skin-care products most frequently, offering brands an opportunity to revaluate their social media imprint. Read about this in Stefany Jovel’s article on this trend.
By Arundati Dandapani I am only over a decade older than Google, blessed with fine education, experience, skills, upbringing, intellect and humble qualities. Every passing year of wealth not gained competes disproportionately with gains in […]
A strong user experience is heavily dependent on mapping the customer journey by understanding and practicing empathy.
By Arundati Dandapani, CMRP The Science and Policy Integration Network (SPIN) hosted their annual BC Science and Policy Conference on May 11th this year. Sam Sullivan, Member of the Legislative Assembly of British Columbia for Vancouver False […]
AI is leading a digital transformation of marketing and marketing research, by helping to turn data into actionable insights, delighting consumers and improving efficiency.
By Dana Krook The online dating world has a reputation for being both superficial and disappointing, yet it’s often the only way for singles to meet potential partners. The three founding sisters of the online […]
By Aleksandar Simic Thinking of your daily trip to the grocery store – you enter with a shopping list, head straight to the aisles of interest, select the items you need, maybe linger a little […]
By Matthew Unger Imagine an Ipsos Reid poll where the data was open and accessible to anyone with an internet connection. Let’s say this poll was studying user adoption for a new banking software that […]
By Supriya Syal, PhD Scientists are doing it. Big tech giants like Facebook and Snapchat are doing it. Mom and pop businesses are doing it. Even Governments are doing it. I’m going to suggest that you […]
By Arundati Dandapani, CMRP Kara Mitchelmore, CEO of the Marketing Research and Intelligence Association (MRIA), opened the annual Net Gain conference on marketing research’s innovators and disruptors in Toronto’s Hotel Novotel, North York this year. […]
By Michelle Carter As we look forward to this year’s holiday season, technology continues to play an increasingly important role in the overall shopper journey, but getting the right blend of in-store experience and electronic […]
By Digital Health Canada (formerly COACH: Canada’s Health Informatics Association), MRIA Emerging Leaders Blog, November 2017 Editor’s Note: We are all living in digital today. A clear digital strategy is integral to every industry and […]
Economist and author Linda Nazareth, Senior Fellow for Economics and Population Change at the MacDonald Laurier Institute and Mike Colledge, Mike Colledge, President, Ipsos Public Affairs, share some helpful insights on succeeding in the new […]
By Kristina Cigic, CMRP At ATB Financial, we’re testing out a new team member. She’s about 4 feet tall, her name is Pepper… and she’s a robot. Though people will play a key role in ATB’s relationship […]
By Mark Kingwell, PhD It’s easy to make the simple phrase, “fail better,” from Samuel Beckett[1] into a corporate mantra. I am a little skeptical about that move, since it obscures the complexity of the idea. It’s […]
By Raquel Leon and Livia Mello On the night of July 19th, the MRIA’s Emerging Leaders Task Force (ELTF), with support from the Toronto Chapter and the Client-Side Researchers Council (CSRC), presented their second annual […]
By Emily Simek, Rahma Kerim, Zeynep Aydin and Marina Mandic Many of us are familiar with the old drill – two people meet, fall in love, finish school, get jobs, buy their first home, start […]
By Arundati Dandapani, CMRP, Emerging Leaders Task Force Blog Curator, May 2017 When I worked for radio stations in Ottawa, I often investigated the consumer habits of my Québec neighbours in the National Capital Region […]
By Richard Boire, PhD For years, data and analytics capabilities have typically resided in the dark silos of organization charts. Without an enterprise view and access to other departments’ data assets or business problems, the […]
By Julia Shisgal The majority of research on self-esteem and relationships has focused on close relationships such as those within a household, a larger family unit, in friendship, or between romantic partners. However, now more […]
By Frank Graves, FMRIA The idea that jobs would be displaced by information technology was at the core of Rifkin’s End of Work. [1]One needs only to scan a fraction of recent coverage to note that jobs […]
By Kathy Cheng I have been thinking about sharing some results from our recently completed pretty awesome cultural model (many say ground-breaking). As the holidays are fast approaching, it occurs to me, what could be […]
By Arundati Dandapani Technology as a disrupter in the market research industry was the theme for this year’s MRIA Net Gain Conference, an annual event that brings together buyers and sellers of research, decision-makers, practitioners […]
Written by Arundati Dandapani, Director-at-Large, MRIA Ottawa Chapter MRIA Ottawa’s glitzy fall opener, “The Authenticity Paradox: Is the public losing faith in experts?” explored this global phenomenon with far-reaching implications for research, the media, and […]
Life and Career Lessons from Five Torontonian Storytellers By Arundati Dandapani On July 20th MRIA’s Emerging Leaders Task Force (ELTF) collaborated with the Toronto Chapter to present for the first time a storytelling event, In.Sight: Inspiring […]
By Arundati Dandapani MRIA Ottawa Chapter’s Casino Night or the signature event, “Cast your bet on Research: How research is transforming the lottery and gaming industry” took place on the 05th of May, in the […]
By Arundati Dandapani, MRIA Innovation Blog Winner, December 2014 Big data is how retail behemoth Amazon disrupted book publishing. Did publishers need to become the contact point for retail and aggregate data in order to keep their margins too? […]