As consumers and technologies evolve to keep up with each other, what are the defining features of disruption and how are brands coping with change? Andrea Hanko breaks down what disruption looks like in five pervasive trends from the marketplace.
Movers and Arrivers
Author: Generation1.ca
The Revolution of Hemp
As legalization of recreational marijuana makes new strides in North America, Veronica Araujo takes a step back to understanding and detailing the benefits of hemp cultivation for a sustainable future.
Hold the Phone! Are Malaysian Canadians Dialling Home?
The telecoms boom and subsequent bust in Canada impacted many Malaysian Canadians, and made others more self-aware of their role in both labour markets, influencing their cultural identities and social outlook. Sara Nabila Harris recounts her story of what it is to be Malaysian Canadian in these times.
Retail is Not in the Red. How to Win the Changing Consumer.
North America’s retail sector is fraught with bankruptcies and store closings, picking up a steady growth in e-commerce. Canada’s retail landscape is healthy and thriving, and will only succeed with more innovation, disruption and customer-centricity.
Job Fairs of the Future
Jobs might be scarce, job matches might not feel right, and even after attending numerous job fairs you might feel disappointed, whether as a job seeker or employer. Here is career catalyst Luki Danukarjanto’s blueprint for what job fairs in the future will bring.
Audio Storytelling: Earn A Steady Share of Voice in Podcasting
The steady rise of podcasting has shown similar adoption patterns across North America. This article details features and evaluation metrics that differentiate podcasting from other media, urging brands and advertisers to invest in growing their share of voice in podcasting.
Caveats in the CRM Suite: Maximize Your User Experience and Business Value
There are many caveats to consider in adopting a CRM system from both user experience and business objectives standpoints, in this age of data abundance and AI solutions. Vivian Chak writes her perspective and advice for all those seeking to maximize their ROI and reputation.
Driving the Future of Digital Health 2018
Digital Health Canada returns with its annual Conference round-up that documents the progress made, prevalent trends, opportunities and challenges in Canada’s digital healthcare ecosystem today.
Insta-Beauty and the Social Media Beast: Why Brands Should Project More Realities
Internet and social media use have had a long enduring impact on dipping self-esteem globally. A quarter of Canadian cosmetics consumers buy and use skin-care products most frequently, offering brands an opportunity to revaluate their social media imprint. Read about this in Stefany Jovel’s article on this trend.
“Fit” is the New Ability: And Other Labour Market Pangs
By Arundati Dandapani I am only over a decade older than Google, blessed with fine education, experience, skills, upbringing, intellect and humble qualities. Every passing year of wealth not gained competes disproportionately with gains in […]
How User-Empathy Defines User Experience
A strong user experience is heavily dependent on mapping the customer journey by understanding and practicing empathy.
Bridging Science and Policy for a Better British Columbia
By Arundati Dandapani, CMRP The Science and Policy Integration Network (SPIN) hosted their annual BC Science and Policy Conference on May 11th this year. Sam Sullivan, Member of the Legislative Assembly of British Columbia for Vancouver False […]
How AI Can Amplify Your Marketing
AI is leading a digital transformation of marketing and marketing research, by helping to turn data into actionable insights, delighting consumers and improving efficiency.
Elevating CX – Your Dating Experience – With Chatbots
By Dana Krook The online dating world has a reputation for being both superficial and disappointing, yet it’s often the only way for singles to meet potential partners. The three founding sisters of the online […]
How, Why and When to Use Your Brains for What: Neuroinsights in Marketing Research
By Aleksandar Simic Thinking of your daily trip to the grocery store – you enter with a shopping list, head straight to the aisles of interest, select the items you need, maybe linger a little […]
Why Blockchain Matters for Marketing Researchers
By Matthew Unger Imagine an Ipsos Reid poll where the data was open and accessible to anyone with an internet connection. Let’s say this poll was studying user adoption for a new banking software that […]
Why Behavioural Science is Good for Your Business
By Supriya Syal, PhD Scientists are doing it. Big tech giants like Facebook and Snapchat are doing it. Mom and pop businesses are doing it. Even Governments are doing it. I’m going to suggest that you […]
Disrupting and Innovating with Respondent Experience, Technology and Data Collection
By Arundati Dandapani, CMRP Kara Mitchelmore, CEO of the Marketing Research and Intelligence Association (MRIA), opened the annual Net Gain conference on marketing research’s innovators and disruptors in Toronto’s Hotel Novotel, North York this year. […]
Connecting with Shoppers In-store this Holiday Season
By Michelle Carter As we look forward to this year’s holiday season, technology continues to play an increasingly important role in the overall shopper journey, but getting the right blend of in-store experience and electronic […]
Driving the Future of Digital Health Today
By Digital Health Canada (formerly COACH: Canada’s Health Informatics Association), MRIA Emerging Leaders Blog, November 2017 Editor’s Note: We are all living in digital today. A clear digital strategy is integral to every industry and […]
Staying Competent in the New Economy
Economist and author Linda Nazareth, Senior Fellow for Economics and Population Change at the MacDonald Laurier Institute and Mike Colledge, Mike Colledge, President, Ipsos Public Affairs, share some helpful insights on succeeding in the new […]
Saying is One Thing, but Doing is Another. The Case of a Little Robot in the Bank.
By Kristina Cigic, CMRP At ATB Financial, we’re testing out a new team member. She’s about 4 feet tall, her name is Pepper… and she’s a robot. Though people will play a key role in ATB’s relationship […]
Studying Failure Through Sports and Market Research
By Mark Kingwell, PhD It’s easy to make the simple phrase, “fail better,” from Samuel Beckett[1] into a corporate mantra. I am a little skeptical about that move, since it obscures the complexity of the idea. It’s […]
Inspiring Research Stories through Life Experiences and Myths
By Raquel Leon and Livia Mello On the night of July 19th, the MRIA’s Emerging Leaders Task Force (ELTF), with support from the Toronto Chapter and the Client-Side Researchers Council (CSRC), presented their second annual […]
Living in a Bubble: Millennials and the Overheated Toronto-GTA Housing Market
By Emily Simek, Rahma Kerim, Zeynep Aydin and Marina Mandic Many of us are familiar with the old drill – two people meet, fall in love, finish school, get jobs, buy their first home, start […]
Doing Business in Québec: Insights on Culture
By Arundati Dandapani, CMRP, Emerging Leaders Task Force Blog Curator, May 2017 When I worked for radio stations in Ottawa, I often investigated the consumer habits of my Québec neighbours in the National Capital Region […]
Big Data Analytics: Why Top-Down, Why Enterprise-Wide?
By Richard Boire, PhD For years, data and analytics capabilities have typically resided in the dark silos of organization charts. Without an enterprise view and access to other departments’ data assets or business problems, the […]
Relationship-Centric Marketing and the Need for Understanding Consumer Psychology
By Julia Shisgal The majority of research on self-esteem and relationships has focused on close relationships such as those within a household, a larger family unit, in friendship, or between romantic partners. However, now more […]
The Changing Nature of Work in Canada
By Frank Graves, FMRIA The idea that jobs would be displaced by information technology was at the core of Rifkin’s End of Work. [1]One needs only to scan a fraction of recent coverage to note that jobs […]
Christmas: Do you want Santa or an Apple? – How to Understand Culture to Access Heuristics in Decision-making
By Kathy Cheng I have been thinking about sharing some results from our recently completed pretty awesome cultural model (many say ground-breaking). As the holidays are fast approaching, it occurs to me, what could be […]
Net Gain 2016: A Conference of Qualitative and Quantitative Disrupters in MR
By Arundati Dandapani Technology as a disrupter in the market research industry was the theme for this year’s MRIA Net Gain Conference, an annual event that brings together buyers and sellers of research, decision-makers, practitioners […]
In Retrospect: MRIA Ottawa’s “The Authenticity Paradox: Is the Public Losing Faith in Experts?”
Written by Arundati Dandapani, Director-at-Large, MRIA Ottawa Chapter MRIA Ottawa’s glitzy fall opener, “The Authenticity Paradox: Is the public losing faith in experts?” explored this global phenomenon with far-reaching implications for research, the media, and […]
Life and Career Lessons from Five Torontonian Storytellers
Life and Career Lessons from Five Torontonian Storytellers By Arundati Dandapani On July 20th MRIA’s Emerging Leaders Task Force (ELTF) collaborated with the Toronto Chapter to present for the first time a storytelling event, In.Sight: Inspiring […]
In Retrospect: Ottawa Chapter Casino Night
By Arundati Dandapani MRIA Ottawa Chapter’s Casino Night or the signature event, “Cast your bet on Research: How research is transforming the lottery and gaming industry” took place on the 05th of May, in the […]
The Publishing Industry’s Panacea in a Digital Age
By Arundati Dandapani, MRIA Innovation Blog Winner, December 2014 Big data is how retail behemoth Amazon disrupted book publishing. Did publishers need to become the contact point for retail and aggregate data in order to keep their margins too? […]