How Charity and Non-Profits Drive Growth
How do you successfully engage with, and effectively run a non-profit? We seek answers from established panels and experts.
Design Power in CPG Brands
Jessica Gaedeke and Hilary Rekrut of Designalytics present insights from the world of design research in CPG today.
Podcasting, Lifestyle and First Movers: Fatima Zaidi
Fatima Zaidi looks at two newly popular, fast-growing industries to jump into for an early mover’s advantage.
What’s Next in Global Fashion Marketing?
What do fashion industry brick and mortar brands need to do to survive the dawn of the new fashion tech revolution?
Housing Advice in the GTHA: Share, Save, Borrow
Two summers ago, we brought you insights from the 416 Research Group on the millennial homebuyers’ market in the GTA. Then we read Alex Avery’s cautionary book telling us to…
Where are the Women of Colour in Books?
Book Publishing is not the only industry with a diversity and inclusion problem. Chyina Powell, offers her experience and analysis, urging us to make books and publishing more diverse and inclusive than ever.
Brands are Meant for People!
Check out this book review of Dr. Emmanuel Probst’s book on Brand Hacks filled with quick and enduring lessons.
The Future is Now
Read all about some highlights and takeaways from new and disruptive technologies that impact how we conduct research at the Insights Association’s third annual NEXT Conference in Chicago.
Coffee Break and CX Bytes
NEXTRA thoughts on key disruptors in CX and where to go from here from Insights Association’s NEXT 2019 Conference Keynote Speaker. To read more conference insights, follow this space.
Getting a Head Start on Generation Z: Characteristics & Challenges
“Founders”, “Plurals”, and the “Internet Generation (iGen)”, Gen Z, with over two billion worldwide, is fast becoming the prime focus for marketers, as almost a quarter of the U.S. population is under 18 years old. But what makes them tick, and what ticks them off? How are they different from other cohorts?
Who Listens to the People?
AAPOR 74th Annual Highlights are captured in this blog post including sessions from the WAPOR-CRIC-ESOMAR showcase.
The Medical Cannabis Research Challenge
What is medical cannabis and how do sports communities view and understand the role of cannabis in delivering their healthcare needs? I attend a Business of Cannabis event and frame some research challenges.
Mapping New Frontiers at IIEX North America 2019
Catch up on three key conversations happening at this major market research conference hosted by GreenBook at IIeX Austin 2019.
Cannabis Conquests: Accelerating the 21st Century Culture Wars
Learn about the key challenges of marketing cannabis in uncertain times with a focus on sustainability, behaviour change (cognitive biases), cultural shifts, environmental threats, and unequal global cannabis. And look through the lens of three exciting research methodologies at what the current state of cannabis reveals about our culture today and tomorrow.
The Plastics of Yesterday are Forever
What findings came of last year’s “Moving Canada toward zero plastic waste” public consultations? How much plastic is too toxic and what can we as individuals and business do to prevent waste? Ana Ramos provides a deep background into the global plastic waste problem along with some recommendations and waste prevention models to consider.
Towards a Green Outlook
As we advance into another long spring, what are our attitudes and beliefs about sustainability and how is this “Green Wave” shaping the cannabis consumer?
Cannabis Conquests: A Sneak Preview
With limited consumer data and fragmented legal markets, cannabis brands can often be found playing wait-and-watch. Read on for some key cannabis marketing insight challenges in a post-legalization world.
Why Being a Misfit is Good for You
Linh Le offers advice through her personal journey in tech to help us get a grip on identity and belonging by understanding and standing up for ourselves, but also others.
Strategizing for Social Media Success
Breaking through the clutter of brands on social media can be a consistently tough challenge. Ankitha Ramakrishnan presents several use cases in how today’s brands can learn from the best when strategizing for social media success.
Supporting Canadian Corporate Innovation with SR&ED
What more can Canadian #companies do to stay on top of their products and technologies to stay #competitive in their industry? Ana Ramos, Ph.D. calls it the “survival of the techiest”. Read on for more solutions.
Celebrating Your Niche
First we introduced you to our mission and purpose. Now we’re telling you WHY this is important. If you care about the progress of diverse-skilled people in knowledge-first industries, partnerships…
How Brands Disrupt
As consumers and technologies evolve to keep up with each other, what are the defining features of disruption and how are brands coping with change? Andrea Hanko breaks down what disruption looks like in five pervasive trends from the marketplace.
The Revolution of Hemp
As legalization of recreational marijuana makes new strides in North America, Veronica Araujo takes a step back to understanding and detailing the benefits of hemp cultivation for a sustainable future.
Hold the Phone! Are Malaysian Canadians Dialling Home?
The telecoms boom and subsequent bust in Canada impacted many Malaysian Canadians, and made others more self-aware of their role in both labour markets, influencing their cultural identities and social outlook. Sara Nabila Harris recounts her story of what it is to be Malaysian Canadian in these times.
Retail is Not in the Red. How to Win the Changing Consumer.
North America’s retail sector is fraught with bankruptcies and store closings, picking up a steady growth in e-commerce. Canada’s retail landscape is healthy and thriving, and will only succeed with more innovation, disruption and customer-centricity.
Job Fairs of the Future
Jobs might be scarce, job matches might not feel right, and even after attending numerous job fairs you might feel disappointed, whether as a job seeker or employer. Here is career catalyst Luki Danukarjanto’s blueprint for what job fairs in the future will bring.
Audio Storytelling: Earn A Steady Share of Voice in Podcasting
The steady rise of podcasting has shown similar adoption patterns across North America. This article details features and evaluation metrics that differentiate podcasting from other media, urging brands and advertisers to invest in growing their share of voice in podcasting.
Caveats in the CRM Suite: Maximize Your User Experience and Business Value
There are many caveats to consider in adopting a CRM system from both user experience and business objectives standpoints, in this age of data abundance and AI solutions. Vivian Chak writes her perspective and advice for all those seeking to maximize their ROI and reputation.
Driving the Future of Digital Health 2018
Digital Health Canada returns with its annual Conference round-up that documents the progress made, prevalent trends, opportunities and challenges in Canada’s digital healthcare ecosystem today.
Insta-Beauty and the Social Media Beast: Why Brands Should Project More Realities
Internet and social media use have had a long enduring impact on dipping self-esteem globally. A quarter of Canadian cosmetics consumers buy and use skin-care products most frequently, offering brands an opportunity to revaluate their social media imprint. Read about this in Stefany Jovel’s article on this trend.
“Fit” is the New Ability: And Other Labour Market Pangs
By Arundati Dandapani I am only over a decade older than Google, blessed with fine education, experience, skills, upbringing, intellect and humble qualities. Every passing year of wealth not gained…
How User-Empathy Defines User Experience
A strong user experience is heavily dependent on mapping the customer journey by understanding and practicing empathy.
Bridging Science and Policy for a Better British Columbia
By Arundati Dandapani, CMRP The Science and Policy Integration Network (SPIN) hosted their annual BC Science and Policy Conference on May 11th this year. Sam Sullivan, Member of the Legislative Assembly of…
How AI Can Amplify Your Marketing
AI is leading a digital transformation of marketing and marketing research, by helping to turn data into actionable insights, delighting consumers and improving efficiency.
Elevating CX – Your Dating Experience – With Chatbots
By Dana Krook The online dating world has a reputation for being both superficial and disappointing, yet it’s often the only way for singles to meet potential partners. The three…
How, Why and When to Use Your Brains for What: Neuroinsights in Marketing Research
By Aleksandar Simic Thinking of your daily trip to the grocery store – you enter with a shopping list, head straight to the aisles of interest, select the items you…
Why Blockchain Matters for Marketing Researchers
How is blockchain relevant to market researchers? How can we use it to benefit our respondents? Matthew Unger writes this blog.
Why Behavioural Science is Good for Your Business
By Supriya Syal, PhD Scientists are doing it. Big tech giants like Facebook and Snapchat are doing it. Mom and pop businesses are doing it. Even Governments are doing it. I’m…
Disrupting and Innovating with Respondent Experience, Technology and Data Collection
By Arundati Dandapani, CMRP Kara Mitchelmore, CEO of the Marketing Research and Intelligence Association (MRIA), opened the annual Net Gain conference on marketing research’s innovators and disruptors in Toronto’s Hotel…
Connecting with Shoppers In-store this Holiday Season
By Michelle Carter As we look forward to this year’s holiday season, technology continues to play an increasingly important role in the overall shopper journey, but getting the right blend…
Driving the Future of Digital Health Today
By Digital Health Canada (formerly COACH: Canada’s Health Informatics Association), MRIA Emerging Leaders Blog, November 2017 Editor’s Note: We are all living in digital today. A clear digital strategy is…
Staying Competent in the New Economy
Economist and author Linda Nazareth, Senior Fellow for Economics and Population Change at the MacDonald Laurier Institute and Mike Colledge, Mike Colledge, President, Ipsos Public Affairs, share some helpful insights…
Saying is One Thing, but Doing is Another. The Case of a Little Robot in the Bank.
By Kristina Cigic, CMRP At ATB Financial, we’re testing out a new team member. She’s about 4 feet tall, her name is Pepper… and she’s a robot. Though people will play a…
Studying Failure Through Sports and Market Research
By Mark Kingwell, PhD It’s easy to make the simple phrase, “fail better,” from Samuel Beckett[1] into a corporate mantra. I am a little skeptical about that move, since it obscures the…
Inspiring Research Stories through Life Experiences and Myths
By Raquel Leon and Livia Mello On the night of July 19th, the MRIA’s Emerging Leaders Task Force (ELTF), with support from the Toronto Chapter and the Client-Side Researchers Council…
Living in a Bubble: Millennials and the Overheated Toronto-GTA Housing Market
By Emily Simek, Rahma Kerim, Zeynep Aydin and Marina Mandic Many of us are familiar with the old drill – two people meet, fall in love, finish school, get jobs,…
Doing Business in Québec: Insights on Culture
By Arundati Dandapani, CMRP, Emerging Leaders Task Force Blog Curator, May 2017 When I worked for radio stations in Ottawa, I often investigated the consumer habits of my Québec neighbours…
Big Data Analytics: Why Top-Down, Why Enterprise-Wide?
By Richard Boire For years, data and analytics capabilities have typically resided in the dark silos of organization charts. Without an enterprise view and access to other departments’ data assets…
Relationship-Centric Marketing and the Need for Understanding Consumer Psychology
By Julia Shisgal The majority of research on self-esteem and relationships has focused on close relationships such as those within a household, a larger family unit, in friendship, or between…
The Changing Nature of Work in Canada
By Frank Graves, FMRIA The idea that jobs would be displaced by information technology was at the core of Rifkin’s End of Work. [1]One needs only to scan a fraction of recent…
Christmas: Do you want Santa or an Apple? – How to Understand Culture to Access Heuristics in Decision-making
By Kathy Cheng I have been thinking about sharing some results from our recently completed pretty awesome cultural model (many say ground-breaking). As the holidays are fast approaching, it occurs…
Net Gain 2016: A Conference of Qualitative and Quantitative Disrupters in MR
By Arundati Dandapani Technology as a disrupter in the market research industry was the theme for this year’s MRIA Net Gain Conference, an annual event that brings together buyers and…
In Retrospect: MRIA Ottawa’s “The Authenticity Paradox: Is the Public Losing Faith in Experts?”
Written by Arundati Dandapani, Director-at-Large, MRIA Ottawa Chapter MRIA Ottawa’s glitzy fall opener, “The Authenticity Paradox: Is the public losing faith in experts?” explored this global phenomenon with far-reaching implications…
Life and Career Lessons from Five Torontonian Storytellers
Life and Career Lessons from Five Torontonian Storytellers By Arundati Dandapani On July 20th MRIA’s Emerging Leaders Task Force (ELTF) collaborated with the Toronto Chapter to present for the first…
In Retrospect: Ottawa Chapter Casino Night
By Arundati Dandapani MRIA Ottawa Chapter’s Casino Night or the signature event, “Cast your bet on Research: How research is transforming the lottery and gaming industry” took place on the…
The Publishing Industry’s Panacea in a Digital Age
By Arundati Dandapani, MRIA Innovation Blog Winner, December 2014 Big data is how retail behemoth Amazon disrupted book publishing. Did publishers need to become the contact point for retail and aggregate data in order…