Elevating CX – Your Dating Experience – With Chatbots
By Dana Krook The online dating world has a reputation for being both superficial and disappointing, yet it’s often the only way for singles to meet potential partners. The three…
How, Why and When to Use Your Brains for What: Neuroinsights in Marketing Research
By Aleksandar Simic Thinking of your daily trip to the grocery store – you enter with a shopping list, head straight to the aisles of interest, select the items you…
Why Blockchain Matters for Marketing Researchers
How is blockchain relevant to market researchers? How can we use it to benefit our respondents? Matthew Unger writes this blog.
Why Behavioural Science is Good for Your Business
By Supriya Syal, PhD Scientists are doing it. Big tech giants like Facebook and Snapchat are doing it. Mom and pop businesses are doing it. Even Governments are doing it. I’m…
Disrupting and Innovating with Respondent Experience, Technology and Data Collection
By Arundati Dandapani, CMRP Kara Mitchelmore, CEO of the Marketing Research and Intelligence Association (MRIA), opened the annual Net Gain conference on marketing research’s innovators and disruptors in Toronto’s Hotel…
Connecting with Shoppers In-store this Holiday Season
By Michelle Carter As we look forward to this year’s holiday season, technology continues to play an increasingly important role in the overall shopper journey, but getting the right blend…
Driving the Future of Digital Health Today
By Digital Health Canada (formerly COACH: Canada’s Health Informatics Association), MRIA Emerging Leaders Blog, November 2017 Editor’s Note: We are all living in digital today. A clear digital strategy is…
Staying Competent in the New Economy
Economist and author Linda Nazareth, Senior Fellow for Economics and Population Change at the MacDonald Laurier Institute and Mike Colledge, Mike Colledge, President, Ipsos Public Affairs, share some helpful insights…
Saying is One Thing, but Doing is Another. The Case of a Little Robot in the Bank.
By Kristina Cigic, CMRP At ATB Financial, we’re testing out a new team member. She’s about 4 feet tall, her name is Pepper… and she’s a robot. Though people will play a…
Studying Failure Through Sports and Market Research
By Mark Kingwell, PhD It’s easy to make the simple phrase, “fail better,” from Samuel Beckett[1] into a corporate mantra. I am a little skeptical about that move, since it obscures the…
Inspiring Research Stories through Life Experiences and Myths
By Raquel Leon and Livia Mello On the night of July 19th, the MRIA’s Emerging Leaders Task Force (ELTF), with support from the Toronto Chapter and the Client-Side Researchers Council…
Living in a Bubble: Millennials and the Overheated Toronto-GTA Housing Market
By Emily Simek, Rahma Kerim, Zeynep Aydin and Marina Mandic Many of us are familiar with the old drill – two people meet, fall in love, finish school, get jobs,…
Doing Business in Québec: Insights on Culture
By Arundati Dandapani, CMRP, Emerging Leaders Task Force Blog Curator, May 2017 When I worked for radio stations in Ottawa, I often investigated the consumer habits of my Québec neighbours…
Big Data Analytics: Why Top-Down, Why Enterprise-Wide?
By Richard Boire For years, data and analytics capabilities have typically resided in the dark silos of organization charts. Without an enterprise view and access to other departments’ data assets…
Relationship-Centric Marketing and the Need for Understanding Consumer Psychology
By Julia Shisgal The majority of research on self-esteem and relationships has focused on close relationships such as those within a household, a larger family unit, in friendship, or between…
The Changing Nature of Work in Canada
By Frank Graves, FMRIA The idea that jobs would be displaced by information technology was at the core of Rifkin’s End of Work. [1]One needs only to scan a fraction of recent…
Christmas: Do you want Santa or an Apple? – How to Understand Culture to Access Heuristics in Decision-making
By Kathy Cheng I have been thinking about sharing some results from our recently completed pretty awesome cultural model (many say ground-breaking). As the holidays are fast approaching, it occurs…
Net Gain 2016: A Conference of Qualitative and Quantitative Disrupters in MR
By Arundati Dandapani Technology as a disrupter in the market research industry was the theme for this year’s MRIA Net Gain Conference, an annual event that brings together buyers and…
In Retrospect: MRIA Ottawa’s “The Authenticity Paradox: Is the Public Losing Faith in Experts?”
Written by Arundati Dandapani, Director-at-Large, MRIA Ottawa Chapter MRIA Ottawa’s glitzy fall opener, “The Authenticity Paradox: Is the public losing faith in experts?” explored this global phenomenon with far-reaching implications…
Life and Career Lessons from Five Torontonian Storytellers
Life and Career Lessons from Five Torontonian Storytellers By Arundati Dandapani On July 20th MRIA’s Emerging Leaders Task Force (ELTF) collaborated with the Toronto Chapter to present for the first…
In Retrospect: Ottawa Chapter Casino Night
By Arundati Dandapani MRIA Ottawa Chapter’s Casino Night or the signature event, “Cast your bet on Research: How research is transforming the lottery and gaming industry” took place on the…
The Publishing Industry’s Panacea in a Digital Age
By Arundati Dandapani, MRIA Innovation Blog Winner, December 2014 Big data is how retail behemoth Amazon disrupted book publishing. Did publishers need to become the contact point for retail and aggregate data in order…