How can purpose-driven brand trust empower sustainable consumer choices? What is the trust factor all about? Jasneet Kaur Chahal takes a deep dive.
Tag: Sustainability
Are You a Health and Wellness Conscious Zoomer?
What makes zoomers or adults aged 45+ years old an opportunity market for health and wellness cannabis consumption? Vividata and ZoomerMedia got together to present some findings at a public event.
From Health and Wellness to Sustainability in Brands
Brands today are moving from marketing health and wellness benefits towards projecting sustainability. How does this manifest, and what can be learned from this trend? Iryna Lozynska investigates.
The Plastics of Yesterday are Forever
What findings came of last year’s “Moving Canada toward zero plastic waste” public consultations? How much plastic is too toxic and what can we as individuals and business do to prevent waste? Ana Ramos provides a deep background into the global plastic waste problem along with some recommendations and waste prevention models to consider.
Towards a Green Outlook
As we advance into another long spring, what are our attitudes and beliefs about sustainability and how is this “Green Wave” shaping the cannabis consumer?