Championing North America’s newcomer stories in a world reshaped by opportunity. A dynamic social enterprise, not-for-profit professional community association and media platform empowering immigrants with year-round programming, skills, career pathways, job fairs , collaborative networks for success. Placing you at the forefront of global transformation.
The Consumer Insights Revolution by Phillips, Barry, Gans, and Schardt encourages a major shift in market research towards technology, speed, and AI. It promotes agile methods, shared data culture, and strategic insight roles for professionals. Illustrated with examples like PepsiCo’s AI system Ada, it emphasizes the need for human oversight in leveraging technology for growth.
Team CaTRIOlysts from Conestoga College and Team Market Lens won the Silver Prize at Generation1.ca’s Spring 2025 Case Competition. They excelled in analyzing the theme of climate, tech, and governance, delivering innovative solutions predominantly focused on blockchain technology to enhance transparency and sustainability in supply chains for Evolve Tech Motors. Hear about their journey and lessons in their interview with Founder and CEO A
Arundati Dandapani, CEO of Generation1.ca and Professor, was featured in Humber Polytechnic’s FLAS Connect for her expertise in synthetic data ethics. Her discussion at Stevens Institute of Technology emphasized the importance of ethical oversight in sectors like healthcare and finance amidst challenges such as population decline and under-sampling of hard-to-reach groups.
In May 2025, Arundati Dandapani attended three interconnected conferences focusing on data literacy, ethics, and social change. At AAPOR’s 80th Annual Conference, she emphasized the necessity for inclusive AI systems benefiting immigrants. Throughout her journey, she highlighted advancements in research methodologies and the importance of collaboration in public opinion research for fostering community and innovation.
Generation1.ca’s Global Industry Skills Study examines the evolving landscape influenced by AI in various sectors. It highlights the growing demand for both technical skills and human insights, emphasizing the importance of critical thinking and ethics. The study advocates for upskilling, especially among diverse professionals, to bridge the skills gap and enhance AI’s potential responsibly.
