Congratulations to Team CaTRIOlysts from Conestoga College, and Team Market Lens with members spread between Concordia University in Montreal and Algonquin College in Ottawa, who earned the Silver Prize in Generation1.ca’s Spring 2025 Virtual Insights Case Competition! With compelling insights, strong data interpretation, and a thoughtful response to this year’s theme—“Climate, Tech, and Governance: Building Intelligent Networks and Ecosystems”—both teams tied second place for their analytical rigor, inclusive perspective, and innovative thinking.
In this exclusive spotlight with Generation1.ca Founder and CEO, Professor Arundati Dandapani, the teams reflect on their journey—crafting a hypothesis, analyzing the case, and presenting to a distinguished global panel and jury of employers. Their experience highlights the collaborative leadership and strategic insight that Generation1.ca fosters through its case competitions, career fairs, and research-driven programming. Come also say hello to them at Generation1.ca’s Citizen and Consumer Insights Connect Forum as well as network with others.
Continuing our tradition of profiling standout teams, we are proud to share the reflections of our Spring 2025 Silver Prize Winners below. Tune in to discover how they turned ideas into impact.
Your case centered on leveraging blockchain to build trust, transparency, and
performance across Evolve Motors’ electric vehicle supply chain. What unique angles or surprising insights did you uncover in this space—and how do you think your solution stacked up against teams tackling the same challenge? What did you admire or question about other approaches?
Shazia (CaTRIOlysts): One of the most eye-opening insights for me was realizing that blockchain can do much more than just track data. It can actually protect a company’s reputation. By providing
real-time transparency in sourcing raw materials, companies can avoid accusations of greenwashing and unethical practices. I was surprised by how powerful blockchain can be in proving a brand’s sustainability claims and preventing regulatory or consumer backlash. Our solution didn’t just focus on supply chain efficiency, it addressed the root of trust issues, especially around environmental damage and human rights violations. Along with that, the inclusion of a practical phased plan and a risk-benefit matrix is where I believe our team stood out. We connected blockchain directly to brand protection and compliance, and not just focused on the technical aspects.
Abhishek (CaTRIOlysts): I was struck by the potential of AI-powered anomaly detection in blockchain to enhance ESG compliance proactively, not just reactively. Our solution stood out by combining multiple layers—blockchain, AI—into a practical, modular system.
Tiffy (CaTRIOlysts): Our team mainly focused on integrating blockchain into different perspectives of traceability, with an aim of enforcing ESG compliance measures using smart contracts and AI-powered monitoring. An important insight was that how digital battery passports could enhance consumer trust. Compared to others, our team’s solution stood out because we gave prime importance to technical feasibility and end-to-end supply chain coverage.
Minh (Market Lens): I think the most interesting angle we took was strategically, tackling the areas not covered by existing literature. We wanted the stakeholder to become industry leaders through our BELT study. Practically this meant devising initial strategies for 1st mile tracking and end of life management.
From teaser trailers to live presentations— how did working across multiple formats shape the clarity, flow, and impact of your storytelling?
Shazia (CaTRIOlysts): Working across different platforms helped better frame our content to create maximum impact. We used the teaser to create anticipation by highlighting the challenges faced by the electric vehicle supply chain using engaging visuals, while the live presentation gave us space to deepen the narrative, explain our solution in more detail, and connect emotionally with the audience. It also tested our ability to stay composed under pressure and answer questions with confidence. Together, both formats helped us clarify our flow, refine our pitch, and learn how to tailor content for different formats. Ultimately, it helped us become more confident, clear, and creative in how we share ideas and grow as communicators.
Abhishek (CaTRIOlysts): Working across formats helped us refine our message. Our teaser needed to grab attention in 60 seconds, while the live pitch demanded deep clarity. This dual-format approach forced us to make complex ideas simple and engaging—which is essential when communicating tech-driven sustainability to non-technical audiences.
Tiffy (CaTRIOlysts): Starting from the creation of a teaser trailer to a live presentation helped us bring about solutions for the problem and present it in a compelling and narrative manner. The trailer grabbed attention, while the live pitch allowed for depth and clarity. Working across formats made our storytelling sharper, more audience-friendly, and reinforced our key messages through visual and verbal cues.
Minh (Market Lens): Fortunately, our vision was extremely clear however video editing proved to be challenging.
What standout memories from the Spring 2025 Career Fair and Case Competition will you carry forward—and why? Were there breakthrough moments, conversations, or feedback that made a lasting impression?
Shazia (CaTRIOlysts): One standout memory for me was seeing how every team brought such unique and thoughtful ideas to the same challenge. It really made me appreciate the power of diverse perspectives. I also loved learning from the guest speakers and getting the chance to network with students and industry professionals from around the world. It felt like being part of something much bigger.
Abhishek (CaTRIOlysts): One memorable part of the experience was seeing how different teams approached the same challenge with creativity and purpose. It was inspiring to be surrounded by like-minded peers who care about innovation and sustainability. Presenting our work in a professional setting made the whole journey feel impactful and rewarding.
Tiffy (CaTRIOlysts): The most memorable moment was when industry mentors complimented our “real-world readiness.” The feedback on our pilot blockchain roadmap was especially encouraging. Networking with professionals from ESG and blockchain sectors helped us envision future career directions and sparked some exciting post-event conversations about sustainability in tech.
Minh (Market Lens): Participating in Generation1.ca’s Career Fair and Case Competition itself was an excellent opportunity to showcase our strengths, and as a mixed team from two different cities in neighbouring provinces and institutions, we really enjoyed getting to know one another.
Collaboration is often where innovation is born. How did your team’s thinking evolve through research, critique, and iteration—and what was the most important lesson you learned from one another?
Shazia (CaTRIOlysts): Our team met every day for a week leading up to the competition, and our ideas kept evolving as each member brought fresh perspectives. Through open discussions, feedback, and constant refining, we learned how to truly listen to one another and that the best ideas often come from combining different strengths.
Abhishek (CaTRIOlysts): Initially, we all had different tech interests, but through critique, we found synergy. I learned to appreciate how cross-functional innovation happens. The biggest lesson: never underestimate collective iteration.
Tiffy (CaTRIOlysts): Our ideas matured significantly through feedback and internal critique. From refining our scope to expanding our solution set, the iterative process was invaluable. The most important lesson was learning how to merge our individual strengths, technical, research, and communication into a cohesive, high-impact solution.
Minh (Market Lens): The different experiences brought by my teammates, was infinitely valuable. Shraddha, with her experience in market research, guided us in our scope and study design. While Alannis’s background in environmental sciences, meant she had personal experience with traceability problems.
Reaching this stage has earned you major recognition: certificates of excellence, employer exposure, invites to exclusive events, and a place in Generation1.ca’s Hall of Winners.
Shazia (CaTRIOlysts): Winning in this competition has truly boosted my confidence and made me believe in the value of my ideas. The feedback from the jury helped me see how I can better myself. The whole experience showed me that data, trust, and sustainability aren’t just buzzwords, but the future of every industry. This experience has inspired me to explore research and innovation more seriously as a career path and reassured me that I’m ready to apply my learnings in the real world to make an impact in the workforce.
Abhishek (CaTRIOlysts): This win reframed my confidence. I now see myself not just joining the workforce—but shaping it. The experience deepened my passion for ethical, people-centered change. I want to work in Human Resources or sustainable tech consulting, helping organizations embed ESG values and digital tools like blockchain into policies that drive both equity and transparency.
Tiffy (CaTRIOlysts): Being recognized by Generation1.ca and receiving exposure to industry leaders reaffirmed our belief in climate-tech careers. It encouraged us to seek roles that blend innovation with purpose. This experience has opened new doors and added credibility to our journey as sustainability-focused professionals in a data- and ethics-driven world.
Minh (Market Lens): The main insight was designing a digital solution respecting all of the traceability, trust and privacy constraints that would be required by the stakeholder. We weren’t prepared for our research to conclude that Blockchain was not required to achieve our goals. However, research showed that it was but now we deeply know why.
As you prepare to enter the workforce, what kinds of policies, innovations, or causes do you hope will shape the professional landscape for students and newcomers navigating life after post-secondary education?
Shazia (CaTRIOlysts): Throughout our program (Sustainable Business Management), we saw how sustainability is often treated as an afterthought in many businesses. I hope to see that change with stronger policies that make sustainability a priority, not an option. This would open up opportunities for green careers for students. At the same time, I believe training programs can play a key role in helping newcomers assimilate by building their confidence, helping them understand workplace culture, and allowing them to contribute meaningfully to a greener, more inclusive future.
Abhishek (CaTRIOlysts): I hope to see stronger policies that support social sustainability, like inclusive hiring and culturally responsive onboarding. Innovations in digital credentialing and mentorship platforms could help level the playing field. I believe workplaces should be built on empathy, where international students and newcomers feel valued, safe, and empowered to thrive.
Tiffy (CaTRIOlysts): I hope for stronger support systems for students and newcomers like inclusive hiring practices, access to green jobs, and support for skills development in AI and ESG. Policies that reward ethical innovation and platforms that build diverse talent pipelines will shape a more equitable and sustainable future.
Minh (Market Lens): Increased demand for transparency regarding E.S.G. has been happening for a while and will probably keep happening.
What’s your dream role or career path—and where do you see yourself thriving most in the era of AI, global markets, hybrid work, and green tech ecosystems?
Shazia (CaTRIOlysts): My dream career blends sustainability with technology in a way that drives real change. I want to use innovation not just for efficiency, but to create solutions that benefit both people and the planet. As someone who has worked in tech before, I know that it has great potential to be leveraged for good. I’m curious by nature and thrive in roles that let me keep learning, solve meaningful problems, and work on things that truly matter.
Abhishek (CaTRIOlysts): My dream role is in Human Resources or sustainability consulting, where I can help organizations build inclusive, ethical, and future-ready workplaces. I see myself thriving in roles that blend tech and empathy—using digital tools like AI and blockchain to support transparent hiring, employee well-being, and alignment with global sustainability goals.
Tiffy (CaTRIOlysts): I aspire to work at the intersection of sustainability, environmental analysis, technology, and strategy, whether in ESG consulting, ethical supply chain management, or corporate innovation roles. The hybrid future of work offers exciting potential, and I would like to work in thriving environments in green tech ecosystems that would prioritize purpose alongside profit, mainly focusing on the Triple Bottom Line.
Minh (Market Lens): I’m not sure yet as I am focused on completing my studies with an eye for opportunities like this and more.
How do you see professional community associations like Generation1.ca shaping more inclusive and empowered immigrant futures in North America—and what role would you like to play in that mission?
Shazia (CaTRIOlysts): Professional integration entities like Generation1.ca play a crucial role in helping new immigrants transition into the workforce by offering resources, visibility, and community support. I hope to contribute by sharing my own journey and inspiring others like me, especially those who may feel uncertain about where they belong or how to start.
Abhishek (CaTRIOlysts): Generation1.ca offers the kind of visibility and networks that many newcomers should get access to. I’d love to mentor future immigrant students and help build inclusive peer-to-peer knowledge-sharing communities.
Tiffy (CaTRIOlysts): Generation1.ca is helping redefine immigrant success by amplifying talent and providing inclusive platforms. I would love to stay involved by mentoring future cohorts, contributing to thought leadership, and helping shape a future were diverse voices lead innovation in Canada’s and North America’s sustainable economy.
Minh (Market Lens): Professional community associations like Generation1.ca can help lower the barriers of entry for traditionally underrepresented groups, which is always a good thing.
SILVER WINNER BIOS
Shazia (CaTRIOlysts): Shazia is a graduate of the Sustainable Business Management program at Conestoga College, with a background in the Information Technology industry as a web application developer. Shazia is passionate about sustainability, creative problem-solving, and continuous learning. Outside of work, she enjoys coloring and crafts, as they help her stay grounded and inspired. I’m now eager to explore new opportunities that blend purpose with innovation and allow me to make a positive impact.
Abhishek (CaTRIOlysts): Abhishek Tiwari is a Sustainability Business Management student at Conestoga College and President of the Sustainability Club. He champions inclusive change through UN SDG-focused programs, cultural engagement, and peer mentorship. Passionate about equitable workplaces, he aims to join an HR team advancing sustainability, empathy, and diverse collaboration.
Tiffy (CaTRIOlysts): Tiffy is a Sustainable Business Management graduate enthusiastic about ethical supply chains and ESG strategy. She thrives at the intersection of climate action, environment analysis and corporate innovation, with experience in impact reporting and stakeholder engagement. Tiffy aims to lead projects that advance responsible business practices, sustainability, and circular economic goals.
Minh (Market Lens): As a Software Engineering student passionate about consulting, he leverages technical expertise to drive tangible business outcomes. His team’s recent case competition win exemplifies Minh’s ability to apply engineering principles for strategic process optimization and digital transformation, consistently delivering quantifiable results and empowering stakeholders.
Feeling inspired? Join us as we celebrate the Spring 2025 winners and more data and insights innovation across our communities at our much-anticipated Consumers & Citizens Connect—a high-impact, in-person knowledge showcase and networking on Thursday August 7, in downtown Toronto. This curated industry gathering will spotlight top talent, cutting-edge insights, and meaningful cross-sector connections of high relevance to those new to North America. We are also thrilled to share our Global Fall 2025 Virtual Case Competition and Career Fair returning on Friday, September 26, 2025. Partner with us to amplify impact, elevate emerging talent, and engage with visionary organizations shaping the future.
