How can purpose-driven brand trust empower sustainable consumer choices? What is the trust factor all about? Jasneet Kaur Chahal takes a deep dive.
Category: Brands
Building Brand Loyalty with Influencer Marketing
How and why should brands leverage influencer marketing techniques for growth? Why are happy customers the best advertisement for your business? Khadijat Babatunde writes about how businesses can grow their brand loyalty with influencers.
Cross-Cultural Perspectives on Inclusion
Join Busola Boyle-Komolafe, Paola van Cappellen, Robin Yap, Arundati Dandapani, CAIP for a discussion on Monday, 20th June, 2022. Hear examples, stories and steps … More
Lahore to Toronto: A “Leave and Learn” Story
Anam Raheel writes about her experiences with finding a dream job as she lands in a new city to embrace a new learning curve in her journeys from Lahore to Toronto.
Brand Growth in the Pandemic
Read all about why and how some brands surged ahead of others in the pandemic and attend an online event that offers helpful takeaways.