How and why should brands leverage influencer marketing techniques for growth? Why are happy customers the best advertisement for your business? Khadijat Babatunde writes about how businesses can grow their brand loyalty with influencers.
Tag: Customer Experience
Shopping for Loyalty
IoT and AI impact how customer loyalty is managed by forward-looking retailers today. Read about how two disruptive entrepreneurs and their companies are rapidly earning customer loyalty in an uncertain age.
What’s Next in Global Fashion Marketing?
What do fashion industry brick and mortar brands need to do to survive the dawn of the new fashion tech revolution?
Cannabis Conquests: A Sneak Preview
With limited consumer data and fragmented legal markets, cannabis brands can often be found playing wait-and-watch. Read on for some key cannabis marketing insight challenges in a post-legalization world.
Caveats in the CRM Suite: Maximize Your User Experience and Business Value
There are many caveats to consider in adopting a CRM system from both user experience and business objectives standpoints, in this age of data abundance and AI solutions. Vivian Chak writes her perspective and advice for all those seeking to maximize their ROI and reputation.