Podcasting, Lifestyle and First Movers: Fatima Zaidi
Fatima Zaidi looks at two newly popular, fast-growing industries to jump into for an early mover’s advantage.
Movers and arrivers
Fatima Zaidi looks at two newly popular, fast-growing industries to jump into for an early mover’s advantage.
The steady rise of podcasting has shown similar adoption patterns across North America. This article details features and evaluation metrics that differentiate podcasting from other media, urging brands and advertisers to invest in growing their share of voice in podcasting.