By Niloufar Taheri, Fall 2023 Generation1.ca Virtual Insights Case Competition Winner of Team Analytics Wizards, on behalf of Generation1.ca
Generation1.ca’s founder and CEO, Professor Arundati Dandapani is delighted to extend a special invitation to you – the movers and shakers of the marketing research, data, analytics and insights world – to be a part of something truly groundbreaking: the 2024 Generation1.ca Global Industry Skills Survey. Your expertise and insights are the lifeblood of our profession. Through your participation in this survey, you wield the power to shape the future trajectory of our industry. Your valuable input will help us chart a course towards greater excellence and innovation in the realms of data, analytics, and insights.
Building upon the rich tapestry of insights gathered from Generation1.ca’s previous study in 2023, let’s take a moment to reflect on and revisit some key findings that have illuminated the path forward for data and insights leaders and talent across all sides of the business.
Insights from the 2023 Generation1.ca Global Industry Skills Survey:
Geographic Insights: This survey revealed a strong participation from Ontario (42%) and New York (32%), reflecting vibrant hubs of industry activity.
Industry Concentration: With 51% of respondents hailing from private sector suppliers for qualitative research, alongside notable representation from the public sector (22%), educational institutions (12%), and academia (12%), our industry’s diversity is its strength.
Key Takeaways:
Evolving Landscape: Over the past four years, we have witnessed a steady rise in the value of market research, with an increase of 6% each year.
Top Skills in Demand: Research design (9%), communication (9%), research methods (9%), data handling & preparation (9%), problem scoping (8%), and data collection (8%) emerged as the cornerstones of success in our field.
A Quantitative Imperative: Quantitative research methods (28%), engagement with work tasks (20%), and organizational fit (17%) were identified as indispensable skills for professionals navigating the ever-changing landscape of our industry.
Pioneering Purpose: The emergence of purpose-led initiatives, encompassing ESG (Environmental, Social, and Governance) (10%), EDI (Equity, Diversity, and Inclusion) (10%), and CSR (Corporate Social Responsibility) (10%), underscores a collective commitment to driving positive change beyond the bottom line.
Your voice matters: Your perspective is invaluable. We urge you to lend your insights to the Generation1.ca Global Industry Skills Survey and be a part of this transformative journey. Your contribution will fuel meaningful advancements and pave the way for a brighter future for our industry.
As a token of our appreciation for your participation, you can sign up to receive the resulting report as well as witness morning discussions at the Generation1.ca virtual insights career fair and case competition on April 26. Together, let’s delve deeper into the future of skills and data talent that power the new economy.
Come hear Niloufar Taheri speak to some of the 2024 survey’s results at Generation1.ca’s Spring 2024 Virtual Insights Career Fair and Case Competition on April 26 alongside diverse panelists chaired by Generation1.ca’s founder and CEO Arundati Dandapani. Currently enrolled in the Marketing Research and Analysis program at Algonquin College, Niloufar Taheri’s team secured the first prize in the virtual insights case competition during the Fall 2024 job fair hosted by Generation1.ca. With a background in MBA and Financial Management Bachelor’s degrees, Niloufar brings a solid educational foundation to her endeavours. Further, she possesses valuable experience in international trade and the natural stones industry. Her professional interests revolve around marketing and international trade, where her true passion lies. She considers herself to be a self-motivated, creative individual with a positive mindset and a touch of humour.
