By Joe Lyons-Rising
The CPG industry in Canada is going through some major changes, but don’t worry, we have got the inside scoop on the top trends in CPG insights.
First up, e-commerce is taking over the world! With the huge boost of shopping online since 2020, it’s crucial for CPG companies to optimize their online sales channels and enhance the customer experience. Data analysis is key to figuring out what customers want and tailoring offerings to meet their needs.
Next, it’s all about personalization. Consumers want that special touch, and CPG companies are using data to provide personalized recommendations and offers. It’s like having a personal shopping assistant without having to leave your house!
Health and wellness are also on the rise. CPG companies are using data to understand consumer attitudes towards health and wellness, so they can develop and market healthier products. Because who doesn’t love feeling good and being healthy?
“Overall, CPG insights are essential to the continued growth and success of the consumer goods industry, which is a significant contributor to the global economy. The insights provided by this data can help manufacturers and retailers make better decisions, improve their operations, and ultimately deliver better products and services to consumers. With over 18 years of CPG insights expertise, I have a strong desire to make a positive impact on the industry and the individuals and companies within it.“
Joe Lyons-Rising, Founder and Chief Empathy Officer, Data Gives Back
Sustainability is also becoming a top priority. CPG companies are reducing waste, developing more sustainable products and packaging, and using data to understand consumer attitudes towards sustainability. It’s like saving the planet, one product at a time.
AI and Machine Learning are the future. By using these technologies, CPG companies can analyze large amounts of data and make faster, more informed decisions. It’s like having a robot assistant that can help you run your business!
Finally, loyalty card data continues to be a gold mine of insights. CPG companies can use this data to see how customers are shopping, what they’re buying, and which brands are the most popular. It’s like having a crystal ball that tells you exactly what your customers want.
So there you have it, the top trends in CPG insights. Stay ahead of the game by keeping up-to-date with the latest trends and technologies.
Joe Lyons-Rising, Founder and Chief Empathy Officer at Data Gives Back was invited to be a host at the Generation1.ca CPG Insights Lounge at the Generation1.ca Virtual Insights Career Fair on April 28, 2023. This article excerpts top trends in CPG insights that he discussed with our attendees. Additionally, he welcomed walk-ins to discuss career opportunities in CPG.