Dissecting Cannabis Data
The Cannabis Marketing Association invited our founder to discuss the role of data in cannabis marketing strategy close on the heels of a February seminar she led.
Category: Consumer Research
Back to USSR, De-globalization, and the “Doughnut Economy”
Iryna Lozynska traces the historical, political, philosophical and consumer dimensions of the COVID-19 public health crisis to navigate the roads ahead for consumers and society globally.
Data Collection in Difficult Times
By Arundati Dandapani, CMRP, MLITT Door to door sampling was the truest, recall the veterans, who are still grappling with the challenges of an industry that has fast moved towards automation…
Responsible Use and Consumer Safety
Can police search cars for marijuana based on odour alone? Read about the laws that shape consumer safety in cannabis use in North America.
Canada’s Cannabis Retail Post-Legalization
The success of legal cannabis retail in Canada is uncertain amid widely differing distribution models in each province. Read all about the challenges and opportunities.
Topicals Consumption to Grow by five times and Dominate Sales
Who uses topicals and why? What is the relationship between topicals and the medical versus the recreational markets? This feature explores the nascent legal history of topicals in Canada with consumer research.