Our founder, Arundati Dandapani, was one of twelve contributors and research partners solicited for perspectives on the state of the industry and its future in the Logit Group’s 2022 Industry Insiders’ Guide that was released in New York City at the Insights Association’s CRC (Corporate Researchers Conference) between October 26th and 28th this year.
Arundati Dandapani, MLitt, CAIP, CIPP/C wrote about augmenting data leadership by embedding a culture of privacy in insights to protect the trust of clients, research participants, and employees. She also included recent data from the GDMA (Global Data and Marketing Alliance) and the ARF (Advertising Research Foundation) on citizen and consumer attitudes and awareness levels of privacy to contextualize her recommendations1.
Read her full article in the link to the guide below:
ARF Research Initiatives. ARF 5th Annual Privacy Study (September 2022). The Advertising Research Foundation (2022).
Cavoukian, Ann, Ph.D., Information & Privacy Commissioner, Ontario, Canada. “Creation of a Global Privacy Standard” (2006), at www.ipc.on.ca/images/Resources/gps.pdf
Federal Trade Commission News Release. “FTC Sues Kochava for Selling Data that Tracks People at Reproductive Health Clinics, Places of Worship, and Other Sensitive Locations” (2022).
Global Data and Marketing Alliance (GDMA). “Global Data Privacy: What the Consumer Really Thinks” (2022).
Hayes, B. (n. d.). Uniquely me! American Scientist (2014).
Jarmul, Katherine. Practical Data Privacy (O’ Reilly Media). © Kjamistan Inc (2023).
Kolm, Josh. Strategy Online. “Tim Hortons’ app ruled to have violated privacy laws”(2022).
Office of the Privacy Commissioner “2020 Survey of Canadians on Privacy-Related Issues” Phoenix Strategic Perspectives (2020-21).