There are many caveats to consider in adopting a CRM system from both user experience and business objectives standpoints, in this age of data abundance and AI solutions. Vivian Chak writes her perspective and advice for all those seeking to maximize their ROI and reputation.
Tag: UX
How User-Empathy Defines User Experience
A strong user experience is heavily dependent on mapping the customer journey by understanding and practicing empathy.
Saying is One Thing, but Doing is Another. The Case of a Little Robot in the Bank.
By Kristina Cigic, CMRP At ATB Financial, we’re testing out a new team member. She’s about 4 feet tall, her … More