What does it take to be an ethnographer in a post-truth world? How do you approach culture for truer insights? Anoushka Gupta shares her expertise with us.
Storytelling for Business Impact
How do you achieve better business impact with storytelling? How should your call to action look like to different stakeholders? Read on for storytelling advice by Brianna Sylver.
Design Power in CPG Brands
Jessica Gaedeke and Hilary Rekrut of Designalytics present insights from the world of design research in CPG today.
Insta-Beauty and the Social Media Beast: Why Brands Should Project More Realities
Internet and social media use have had a long enduring impact on dipping self-esteem globally. A quarter of Canadian cosmetics consumers buy and use skin-care products most frequently, offering brands an opportunity to revaluate their social media imprint. Read about this in Stefany Jovel’s article on this trend.
How User-Empathy Defines User Experience
A strong user experience is heavily dependent on mapping the customer journey by understanding and practicing empathy.