Brands today are moving from marketing health and wellness benefits towards projecting sustainability. How does this manifest, and what can be learned from this trend? Iryna Lozynska investigates.
What findings came of last year’s “Moving Canada toward zero plastic waste” public consultations? How much plastic is too toxic and what can we as individuals and business do to prevent waste? Ana Ramos provides a deep background into the global plastic waste problem along with some recommendations and waste prevention models to consider.
As we advance into another long spring, what are our attitudes and beliefs about sustainability and how is this “Green Wave” shaping the cannabis consumer?
As consumers and technologies evolve to keep up with each other, what are the defining features of disruption and how are brands coping with change? Andrea Hanko breaks down what disruption looks like in five pervasive trends from the marketplace.
As legalization of recreational marijuana makes new strides in North America, Veronica Araujo takes a step back to understanding and detailing the benefits of hemp cultivation for a sustainable future.