Leading by Association

We had a great time connecting with Kerri Dawson, CM, Chair of the Board of Directors at the Canadian Marketing Association (CMA). Watch our interview to get a better understanding of how diverse leaders work together to advance the marketing profession.

True to our series, in this episode of Leading by Association with Dawson, we dive into how association leadership draws from keen strategic partnerships, future-thinking and the innate ability to anticipate industry needs and trends from an outside-in approach consistently while not losing sight of the short-term or long-term opportunities and threats. Organizing can be systematic and also a lot of fun, Dawson proves in her candid appraisal of board and non-profit governance based on her experiences and observations in action.

Most of all, this series, we hope, continues to inspire you to pursue fulfilling opportunities with Generation1.ca as we imagine and build a stronger eco-system for data and insights leaders across our core communities of immigrant newcomers, legal cannabis sector participants and non-profit associations. Get excited about our upcoming fall virtual insights career fair and case competition on September 29, 2023, as well! Enjoy the interview below.

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