How can purpose-driven brand trust empower sustainable consumer choices? What is the trust factor all about? Jasneet Kaur Chahal takes a deep dive.
Shipra Pandey reminisces about the valuable moments spent at our End of Summer Insights Career panel at Humber College.
Rin Hrahsel examines the research on research around false news and why it spreads faster on social media, particularly Twitter, in this blog-article.
How can brands thrive in an era of ad-blockers, ad blindness and ad fatigue? With globally shrinking consumer attention spans to consider, Oghenetega Otevwe provides some guide-posts to winning back your audiences online.
How and why should brands leverage influencer marketing techniques for growth? Why are happy customers the best advertisement for your business? Khadijat Babatunde writes about how businesses can grow their brand loyalty with influencers.