Unleashing Insight Alchemy! From Data Roughage to Powerful Stories

Generation1.ca Founder Arundati Dandapani will lead and present a webinar masterclass for the Stevens Institute of Technology on March 12, teaching attendees how to transform raw data into compelling narratives, using data storytelling to inspire change, drive outcomes and foster stakeholder trust.

Empathy, Immigrant Journeys and Synthetic Data at ESOMAR Congress

Founder and CEO Arundati Dandapani unpacks the immigrant journey at ESOMAR Congress, emphasizing the role of empathy, synthetic data, and inclusive insights in connecting with diverse communities. Discover how brands can better understand the stages of being, becoming, and belonging to drive meaningful impact.

Opinion Polls Won by Not Predicting the Winner of the US Election!

Samir Abu Rumman’s pre-US Election article describes the historical accuracy of US public opinion polls in predicting presidential elections, acknowledging notable failures like in 1948 and 2016. It highlights that despite significant advancements in polling techniques, the 2024 election remained too close to call, with candidates polling between 48% and 52%. The piece emphasizes the inherent uncertainties in polling due to sampling errors and shifts in voter sentiment, suggesting a critical need for humility in interpreting predictions during highly competitive elections.