In a world flooded with data, ethical storytelling is your competitive edge. This interactive 2.5-hour training delivered by our CEO Arundati Dandapani via the Canadian Marketing Association (CMA) designed to help marketing, insights, and strategy professionals transform raw data into persuasive, ethical stories that inspire trust and action.
This hands-on session blends case studies, peer feedback, and ethical frameworks to give participants practical skills in data storytelling, while exploring how AI is reshaping communication in the marketing and insights landscape.
Participants will learn how to:
- Reframe metrics using the Data → Insight → Narrative → Action framework.
- Leverage AI for storytelling through personalization and automation.
- Identify and address key risks such as bias, misrepresentation, and privacy concerns.
- Apply ethical and governance frameworks (NIST, OECD, ISO) to strengthen storytelling practices.
- Build and present a mini data story, with real-time peer feedback on clarity and impact.
Why Attend:
- Gain confidence in crafting clear, ethical narratives that resonate with diverse audiences.
- Strengthen your ability to influence stakeholders and drive meaningful action through data.
- Expand your professional toolkit with frameworks and strategies you can apply immediately.
- Deepen your understanding of AI’s role in marketing storytelling and its governance considerations.
Date: November 27, 2025
Learn More and Register here: https://thecma.ca/events/detail/2025/11/27/default-calendar/The-Ethical-Storyteller-Trusted-Data-Narratives-with-AI-and-Human-Ingenuity
About the Facilitator
Arundati Dandapani, MLitt, CAIP, CIPP/C, CIPM, is the Founder and CEO of Generation1.ca. She is an award-winning author, educator, and one of the world’s Top 75 Data and Insights Legends. A recognized global thought leader, Arundati teaches business, data, and analytics at leading institutions, contributes to international governance initiatives, and frequently chairs and presents at major industry forums. Her work continues to shape conversations on data storytelling, AI governance, immigrant integration, and ethical insights leadership.
