Generation1.ca’s founder and CEO and Professor of business, data, analytics and insights at the Humber College Institute of Technology and Advanced Learning, Arundati Dandapani, MLitt, CAIP, CIPP/C, CIPM, was awarded the best paper award as the lead author of Voicing the New Global Immigrant Realities: Empowered Insights for an Underserved Market, a piece she began in December 2023, that was finally published in advance of her presentation at ESOMAR’s Art and Science of Innovation Conference in Chicago in June 2024.
Dandapani’s paper and presentation draws from her vision of insights around the cultural significance of the fastest growing group of citizens and consumers in North America being overlooked and underserved establishing the importance of immigrants to brands and public institutions now and in the next few decades. The paper goes on to discuss mindset actions brands and institutions must take to grow resonance with diverse multicultural immigrants, including tips and examples of where and how to research this group more effectively, why, and some projections and caveats for the future.
You can read Dandapani’s full paper below. Generation1.ca’s key innovations formed the basis of this award-winning paper. This paper draws extensively from our founder’s various works and her forthcoming book What is the Point of Canada? A 21st Century Guide to Immigrant Integration in North America. Thank you to ESOMAR for their recognition of Generation1.ca’s work and the long-standing partnership that enables our work in driving innovation with immigrant inclusion, as well as to all Generation1.ca’s industry partners and supporters over the years.
Arundati Dandapani also brought Procter & Gamble Canada for the first time ever at an ESOMAR conference and on-stage by offering Generation1.ca Spring 2024 career fair employer Procter and Gamble Canada’s Nancy Deng, Sr. Analytics and Insights Manager an opportunity to contribute to a portion of the presentation in Chicago, following a speaking and exhibiting opportunity at Generation1.ca’s Spring 2024 Virtual Insights Career Fair and Case Competition alongside other well-known industry employers on April 26, which was another hugely successful event that saw roughly 300 jobseekers network and interview with 15 employers .
Generation1.ca’s history is rich with such examples of our offering prestigious opportunities to individuals, brands and organizations on the global stage creating career advancement and branding possibilities and pathways to industry for a cause that is core to our mission of empowering North America’s immigrants in the workplace and society as citizens and consumers, while nurturing a supportive community of industry brands and organizations that grows each year.
You can read Dandapani’s full paper that also includes some contributions from Generation1.ca community member and Spring 2024 Career Fair Employer Nancy Deng towards Generation1.ca’s presentation on June 17. Generation1.ca’s key innovations formed the basis of this award-winning paper. This paper draws extensively from our founder’s various works and her forthcoming book What is the Point of Canada? A 21st Century Guide to Immigrant Integration in North America. Thank you to ESOMAR for their recognition of Generation1.ca’s work and the long-standing partnership that enables our work in driving innovation with immigrant inclusion, as well as to all Generation1.ca’s industry partners and supporters over the years.
👏 Congratulations to all the winners! 🎉 Your achievements not only reflect your hard work and dedication but also contribute to the advancement of the market research field. At ESOMAR, we continually strive to bring together the best and brightest minds in the industry to share their knowledge and expertise. It’s through their unwavering commitment that we can drive the field of market research forward.
– ESOMAR to award winners for best presentation, best YES finalist and best paper.
Benefits to participating as an industry employer or data and insights company or organization:
- building your talent pipeline and growing your talent networks and access to between 300-500 top talent / jobseekers.
- supporting talent whether in your exclusive virtual booth as an employer where you meet them 1-1 in your booth.
- being one of the competition judges (all employers get the opportunity to be a judge, it’s optional).
- passively or actively hiring for co-op or full-time roles or other projects
- being seen among leading organizations and brands
- being featured in our employers and partners showcase handb ook and media and newsletters
Finally come, find more global immigrant research and stories in our Founder’s presentation in ESOMAR’s Annual Congress in Greece in the first week of September where she tackles the need for better AI governance and synthetic data in better understanding global immigrant journeys.
