Late last fall, we discussed the new North American podcasting landscape and how companies were increasingly looking to adopt audio strategies to grow their share of voice. Listeners continue to rise as podcasting attracts a year-on-year growth of 20% in the US. In Canada, the numbers are lower than the US but still on the upward trend. As companies and creators battle it out to differentiate their content and services, Fatima Zaidi, global business celebrity and CEO of Quill, offers some key trends and opportunities in new business today.
Two newly popular and unrelated yet exciting industries in particular have a lot to offer early movers. Add affluent educated professional millennials to the mix and you have a formidable workforce that’s forcing innovation to happen faster, according to Zaidi. Check out our full video chat here: