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Championing North America’s newcomer stories in a world reshaped by opportunity. A dynamic social enterprise, not-for-profit professional community association and media platform empowering immigrants with year-round programming, skills, career pathways, job fairs , collaborative networks for success. Placing you at the forefront of global transformation.

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Category: Influencer Marketing

CEO Arundati Dandapani Joins 2025 CMA Awards Jury

Arundati Dandapani has been appointed as a judge for the 2025 CMA Awards (since the past four years), recognizing innovative work in Canadian marketing. With her expertise in data, storytelling, and inclusive strategies, she joins a panel of notable professionals to evaluate entries. Regular submission ends July 17, 2025, with an extended deadline of July 22.

Awards, Business, CMAJury, Culture, Generation1.ca, innovation, Insights, Marketing

Building Brand Loyalty with Influencer Marketing

How and why should brands leverage influencer marketing techniques for growth? Why are happy customers the best advertisement for your business? Khadijat Babatunde writes about how businesses can grow their brand loyalty with influencers.

Brand Loyalty, Culture, Customer Experience, Influencer Marketing, Technology

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