How can brands thrive in an era of ad-blockers, ad blindness and ad fatigue? With globally shrinking consumer attention spans to consider, Oghenetega Otevwe provides some guide-posts to winning back your audiences online.
Category: Advertising
How to Get Rich in the Rental Marketplace
What are the advantages of joining a community where you can lease your unused items and grow your side business? Ziad O. El Shourbagy writes about the experiences Ruckify is bringing to local communities while being sustainable.
Cheating on Your Cinema: Why So Distracted?
Why are we so distracted all the time? So much that watching an entire movie can seem demanding? Are smart phones the villain or something else? Shruti Dhulipala investigates.
Brands are Meant for People!
Check out this book review of Dr. Emmanuel Probst’s book on Brand Hacks filled with quick and enduring lessons.
Why Being a Misfit is Good for You
Linh Le offers advice through her personal journey in tech to help us get a grip on identity and belonging by understanding and standing up for ourselves, but also others.