By 2050, 1 in 6 in high-income countries will be a migrant. North America’s fastest-growing group of consumers, citizens, and innovators is also its most misunderstood: immigrants. Currently 1 in 4 in Canada and projected to soon hit 1 in 3 by 2040, immigrants and newcomers rebuild economies, revive industries, sustain education systems, and transform culture—yet institutions and brands still lag in understanding and serving this dynamic, diverse, and economically essential segment.
Our CEO’s award-winning stories, work and paper have shown what’s at stake: when immigrant experiences go unseen, opportunities are lost—economically, socially, and generationally. Her papers, stories along with forthcoming public readings and book signings, explores these urgent realities reshaping our future.
Generation1.ca exists to flip the script of the relentless exploitation, abuse, and alienation of immigrant rights by empowering and advancing these diverse-skilled culturally significant groups and communities through professional pathways, lifelong skills, resources, meaningful connections and opportunities in their leadership journey.
Founded in 2015 by an award-winning researcher, author, and female immigrant of colour, Generation1.ca began as a bold vision: to elevate immigrant voices and potential in a society still learning how to see them. Today, we are a federally incorporated non-profit under Canada’s Not-for-Profit Corporations Act and a leading platform championing immigrant talent, leadership, and visibility across North America. Check out our 10th anniversary highlights here.
We have grown into a professional community association, media platform, and innovation hub—powered by data, storytelling, and future-ready learning—to ensure immigrants are not just included, but positioned at the forefront of global excellence.
What We Do
Generation1.ca bridges the gap between immigrant potential and the systems meant to support them. For immigrants, we are a lifelong professional community—providing visibility, leadership development, career mobility, and meaningful networks. For partners and institutions, we are a trusted ecosystem connecting them with tomorrow’s consumers, creators, leaders, and workforce.
Some of our flagship initiatives and programs include:
- Career fairs and case competitions that accelerate talent mobility and workforce access
- Upskilling and training programs grounded in data literacy, AI literacy, ethical leadership, and industry readiness along the dimensions of the immigrant journey and ambition
- Future-ready credentials designed for rapidly shifting North American labour markets
- Storytelling and media platforms amplifying immigrant identities, realities, and futures
- Data- and insights-led programming that highlights how we work with other mission-aligned brands and institutions to shape a more pluralistic, inclusive society brands and services immigrants love and grow with
- Sponsorship and partnership programs where organizations champion newcomer and multicultural immigrant success while benefiting from diverse, high-potential talent.
Basic programs including our Future Ready Innovators credential remain free to immigrant participants enabled by mission-aligned organizations and individuals who join us as sponsors and organizational members committed to inclusion and talent innovation.
Privacy Vision and Mission: We protect the privacy of our diverse audiences and you to grow communities of data leadership in service of all your knowledge and information needs with trust, storytelling and insights around our core areas of expertise. We do this by promulgating privacy by design with strong safeguards in our work independently or with vendors, partners and stakeholders that follow the prevalent laws and uphold best practices in research or reporting, annonymization and aggregation where applicable and in transparent ways. We design products and services to benefit you and make your experiences better and conduct research often to improve these educational experiences while abiding with globally recognized codes of conduct. Our founder serves on diverse active boards with institutions that are also beacons of trust and ethics in global data, relying on constant innovation, active listening and collaboration to lead with impact.
Access our privacy policy below